by VickiFrye | Oct 14, 2020 | Communication
According to Gartner’s Marketing Organization Survey 2020, functional, centralized and agile marketing organizations are the most common team structures. Across industries, two-thirds (66%) of marketing leaders reported that their organizations are now centralized and...
by VickiFrye | Aug 13, 2020 | Communication
Most manufacturers don’t sell their products directly consumers. Instead you rely on channel partners to get your “goods” or merchandise into the hands of consumers — it’s these resellers, distributors and wholesalers that extend your reach. And in return, they look...
by VickiFrye | Jul 22, 2020 | Communication
The how and “why” of partner and customer communications has changed in 2020. In fact, according to a study conducted in May 2020, more than 75 percent of marketers say they’ve had to adjust their focus, content and messaging strategies due to the impact of COVID-19,...
by VickiFrye | Jun 30, 2020 | Communication
A common obstacle to the efficiency and success of today’s enterprise marketing teams is managing the sheer volume and variety of their workload. In fact, more than 60% of marketers say that they are taxed for time. On the front end, growing and sustaining a brand or...
by VickiFrye | Jun 17, 2020 | Communication
Essential to the operations of any business is the quality of its relationships and some of the most important, yet often discounted, are vendor (supplier) relationships. As a marketer, or other business leader, it’s normal to rely on these outside partners for their...
