Marketing. It’s just advertising, social media, printed flyers and occasionally throw in an email campaign or tradeshow and you’re good, right? If you’re a marketer you know that the role of marketing has become far more complex. You need to think about data,...
According to Gartner’s Marketing Organization Survey 2020, functional, centralized and agile marketing organizations are the most common team structures. Across industries, two-thirds (66%) of marketing leaders reported that their organizations are now centralized and...
Companies nationwide continue to work hard to stay in business in the ongoing wake of the COVID-19 downturn. According to a June Census survey, 44 percent expect it to be at least six months before “normal” business operations might resume and in July, the National...
Most manufacturers don’t sell their products directly consumers. Instead you rely on channel partners to get your “goods” or merchandise into the hands of consumers — it’s these resellers, distributors and wholesalers that extend your reach. And in return, they look...
This year has brought unexpected changes to how we work and collaborate, which has caused disruption to nearly every industry. Many of us are in uncharted territory and channel partner relationships are no exception. If your business is a channel-first business, you...
The how and “why” of partner and customer communications has changed in 2020. In fact, according to a study conducted in May 2020, more than 75 percent of marketers say they’ve had to adjust their focus, content and messaging strategies due to the impact of COVID-19,...
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