by irisnow | Aug 9, 2021 | Communication, Marketing Technology
Marketing. It’s just advertising, social media, printed flyers and occasionally throw in an email campaign or tradeshow and you’re good, right? If you’re a marketer you know that the role of marketing has become far more complex. You need to think about data,...
by irisnow | Sep 2, 2020 | Communication, Marketing Technology
Companies nationwide continue to work hard to stay in business in the ongoing wake of the COVID-19 downturn. According to a June Census survey, 44 percent expect it to be at least six months before “normal” business operations might resume and in July, the National...
by irisnow | Aug 6, 2020 | Communication, Marketing Technology
This year has brought unexpected changes to how we work and collaborate, which has caused disruption to nearly every industry. Many of us are in uncharted territory and channel partner relationships are no exception. If your business is a channel-first business, you...