Deliver a Customized Marketing and Fund Management Platform that Puts Your Goals Within Reach

The top priorities of every car dealership are driving sales and increasing profits. Historically, the best dealers relied on good customer relationships to give them a competitive edge. But the automotive industry is changing. Car buyers are getting their information from a mix of outlets and in particular, they’re spending more time online.

The IRIS Gearbox® is the ultimate, customizable marketing logistics platform – bringing all your marketing resources and suppliers together. GearBox® platform makes it possible for car makers, like you, to equip dealerships nationwide with a full range of resources and the flexibility they need to create and deploy customized marketing campaigns, leverage incentive programs and manage a profitable local business.

Tailored Co-Op and Marketing Fund Programs

GearBox® fund management can be customized to fit your brand’s unique goals. You can maintain control over all aspects of your co-op, MDF and performance-based programs, and set the rules on hitting sales targets, marketing program engagement and how to use funds.

Provide dealers with a seamless experience and motivate them with engaging marketing promotions. With GearBox® you can increase brand loyalty and grow sales by making it easy for dealers to submit requests for pre-approvals and claims, and choose how they want to spend their accrued funds.

Deploy Marketing Communications that Support Sales and More

​Our through-channel marketing automation platform allows you to enable your dealerships to

  • Integrate multiple marketing channels to create a compelling brand experience
  • Create on-brand customized marketing touchpoints with both customers and prospects
  • Design future offers or quick-to-market deals and incentives programs
  • Maintain brand standards and compliance across all assets
  • Track and measure results of their marketing efforts

The Automotive Industry Relies on the IRIS GearBox® Through-Channel Marketing Platform for These Solutions

Co-op, MDF & Rebate Management

Seamlessly manage and link marketing funds and campaigns

Digital Asset Management

Permissioned use of assets for campaigns and programs that look great and get results

Brand Management

Make it easy to guarantee brand consistency across all messaging and by every partner

Integrated Marketing Calendar

Real time visibility to your national and local campaigns in one snapshot

Local Marketing Execution

Co-branded marketing materials that align and leverage your product and your dealers’ local presence

Data Insights & Analytics

Track and measure ROI and marketing outcomes to inform future strategies and investments

Digital Marketing Deployment

Enable online lead generation and nurturing through social media, email marketing and web pages

Promotional Product Fulfillment

Deploy classic local marketing strategies that put your brand in the hands of customers and end users

Ready to Equip Your Dealers for Success? Request a Demo.

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8912 Niemen Rd
Overland Park, KS 66214

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Let's talk about how IRIS can help you integrate, simplify and scale your marketing strategies.