Building Loyalty Through Rewarding Relationships

Fiberon, is a leading U.S. manufacturer of wood-alternative decking, railing, cladding and other products that complete the outdoor living experience. Distributed globally, the Fiberon portfolio offers a wide range of low-maintenance products in styles and price points to meet the needs of a diverse customer base. While homeowners nationwide incorporate Fiberon products into the design of their home exterior, the company’s target market is contractors and professional installers.

The Challenge

Fiberon marketing and sales leaders recognized the potential benefits of running a loyalty program for their channel partners. Unfortunately, their existing structure lacked uniformity — it was patchwork of  disparate systems and ad-hoc methods, missing standard operating procedures and centralized data — making it next-to-impossible to accurately track and report the program’s engagement and performance with accuracy.

The IRIS Solution

Following a formal RFP and review, Fiberon selected IRIS as their partner and solution provider to integrate all of the company’s loyalty program functions into a single portal.

The platform includes

- rewards management, redemption and reimbursement

- co-branded materials

- a pass-through to the company’s learning management system (LMS)

- sample vendor coordination

- warranty registration

Benefits Achieved with GearBox

-  Centralized Hub: Fiberon now has a central platform where their customers — dealers and contractors — can manage all their activities with company based on streamlined reporting and  transparent insights providing visibility into what’s working and what needs improvement.

-  Seamless Warranty Registration: Contractors can register their warranties through the IRIS platform, enhancing customer engagement and accountability.

-  Enhanced Tracking: With the IRIS Gearbox platform, Fiberon is able to measure sales volume PLUS track participation in the program and confirm which partners are on pace to meet the program’s annual requirements

-  Comprehensive Engagement: Fiberon can now engage channel partners in other areas beyond their loyalty program.

-  Communication:  Fiberon can now quickly share key program information to all partners.

 Results:

-  Fiberon has experienced a significant qualitative improvement in the perceived value of the program from their partners

-  Contractors now have better visibility of their awards points and associated allocations, enabling them to use their benefits

-  Fiberon has seen a reduction in associated program costs

-  Fiberon’s finance team now has full visibility and can accurately manage resources

Why IRIS?

-  Industry Expertise: Fiberon trusted IRIS because of its extensive experience with other building products manufacturers.

-  Comprehensive Solution: While IRIS is enabling the Fiberon loyalty program, today,  its robust capabilities are also “at the ready” to support the future expansion of the company’s marketing efforts.

-  Quick implementation:  IRIS offers a complete solution that is ready for implementation and doesn’t require – but can provide– extensive customization.

-  Global Reach: Due to its translation capabilities, IRIS is capable of supporting Fiberon's global operations.

In Summary

Fiberon's partnership with IRIS marked a significant step in the transformation of its loyalty program. The IRIS platform is enabling enhanced engagement, better tracking and comprehensive reporting, and offers the opportunity to expand as the company’s needs dictate. Fiberon is now better positioned to grow its existing and future channel partner relationships.

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