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Marketing Technology

What is Brand Management? A Comprehensive Guide for Businesses

Learn the principles of brand management, why it matters, and how to maintain and grow your brand's value. Explore tools, strategies, and real-world examples.

Iris

Channel Marketing

The Complete Guide to Channel Management Software for 2025

Discover how channel management software like GearBox® by IRIS can streamline operations and boost efficiency in 2025.

Iris

What Is Brand Asset Management? Why It Matters for Distributed Marketing

IRIS

Inventory Management for Multi Channel Execution

IRIS

How a Centralized Marketing System Drives Scalable, Brand-Safe Execution

IRIS

Global Channel Management That Protects Brand and Accelerates Execution

IRIS

6 min

Multi Channel Campaign Automation That Delivers Real Execution

IRIS

6 min

Multi Channel Marketing Automation That Supports the Field, Not Just the Inbox

IRIS

6 min

Rethinking the Campaign Performance Report: From Recap to Real-Time Execution

IRIS

6 min

Decentralized Marketing: How to Stay Flexible Without Losing Control

IRIS

6 min

Centralized Marketing: Why Execution Falls Apart Without the Right System

IRIS

6 min

Channel Marketing

A Supplier Relationship Management Tool Built for Marketing Execution

IRIS

Partner Marketing: How to Simplify Campaigns and Strengthen Brand Execution

IRIS

Marketing Enablement: How to Equip Teams and Partners for Smarter Execution

IRIS

Co-op Marketing

Real Estate Workflow Management That Scales with Growth

IRIS

Brand Inconsistency Is an Execution Problem—Not Just a Messaging One

IRIS

Real Estate CRM Workflow: Why Lead Management Isn’t Enough

IRIS

Communication

Digital Asset Management Checklist for Distributed Brand Execution

IRIS

What the Top Digital Asset Management Platforms Get Right (and What Most Miss)

IRIS

Digital Asset Management Integration That Connects Systems to Execution

IRIS

The Real Benefits of Digital Asset Management for Distributed Brands

IRIS

6 min

The Digital Asset Management Workflow That Supports Execution at Scale

IRIS

6 min

Insurance Automation Software That Supports Advisors and Scales Personalization

IRIS

6 min

Restaurant Marketing Automation: Smarter Campaigns for Every Location

IRIS

6 min

Workflow Automation Benefits That Actually Matter in Marketing Execution

IRIS

6 min

Why Salesforce Workflow Automation Doesn’t Cover Marketing Execution

IRIS

6 min

Marketing Technology

Popular downloads

A Unified Digital Experience

Modernizing insurance marketing across agencies.

ROI-Centric Distributed Marketing

A CFO-CMO Alignment guide.

Franchisee Empowerment vs. Brand Consistency

How to maintain brand integrity while supporting local franchise success.

Unify Teams to Improve Collaboration, Cost Control, and Campaign Execution

IRIS

Strategies for Aligning Procurement, Marketing, Finance, and Sales

IRIS

Maximizing Fund Utilization, Automating Management, and Tracking ROI

IRIS

Streamlining Marketing Efforts with a Marketing Logistics Platform (MLP)

IRIS

Improve Vendor Oversight, Communication, and Efficiency

IRIS

Simplify Fund Allocation, Tracking, and Compliance

IRIS

Master Strategies to Strengthen Partnerships and Improve Market Execution

IRIS

Ensure Consistency, Improve Efficiency, and Drive Growth

IRIS

Ensure Consistent Branding and Compliance

IRIS

Optimize Marketing Operations, Branding, and Campaign Management

IRIS

Strengthen Trust and Professionalism with Consistent Branding

IRIS

Simplify Marketing, Strengthen Branding

IRIS

Master the Essentials of Onboarding, Training, Performance Tracking, and Motivation

IRIS

Achieve Strong Brand Identity Across Distributed Networks

IRIS

Harnessing the Power of Modular Platforms to Drive Business Growth

IRIS

Build Smarter Partnerships for Sustainable Growth

IRIS

Protect Your Brand and Accelerate Global Campaigns

IRIS

Empower Local Agents While Protecting Your Brand

IRIS

Prove the Value of Marketing Through Financial Performance

IRIS

Franchise Empowerment vs. Brand Consistency: A Franchisor’s Guide to Balance

IRIS

Channel Partner Budgeting and Incentives Guide

IRIS

The CMO’s Executive Playbook for Distributed Marketing Excellence

IRIS

The Multi-Agency Brand Consistency Playbook

IRIS

Secure & Compliant Localized Campaigns

IRIS

The Dealer/Distributor Localization Guide

IRIS

Optimizing Multi-Unit Ownership

IRIS

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