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Capabilities
Channel Partner Support
B2B Marketplace
Global to Local Marketing
Who is Iris?
Industries Served
Manufacturing
Franchise / Retail
Restaurants
Automotive
Insurance
Real Estate
Resources
About Us
The In-Focus Blog
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The In-Focus Blog
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SCHEDULE A DEMO
Capabilities
Channel Partner Support
B2B Marketplace
Global to Local Marketing
Industries Served
Manufacturing
Automotive
Franchise/Retail
Insurance
Restaurants
Real Estate
Who is IRIS?
About Us
Contact Us
Resources
The In-Focus Blog
Case Studies
Schedule a Demo
Learn, Innovate, Lead
Insights for the Modern Marketer
Access expert insights, real-world case studies, and innovative ideas to elevate your marketing game.
Featured Blogs
Marketing Technology
What is Brand Management? A Comprehensive Guide for Businesses
Learn the principles of brand management, why it matters, and how to maintain and grow your brand's value. Explore tools, strategies, and real-world examples.
Iris
Channel Marketing
The Complete Guide to Channel Management Software for 2025
Discover how channel management software like GearBox® by IRIS can streamline operations and boost efficiency in 2025.
Iris
Breaking Through Social Media Saturation: Innovative Ways to Stand Out Locally
IRIS
Maximizing Merchandising and Point-of-Purchase (POP) Displays for Local Impact
IRIS
Implementing Visual Merchandising Techniques to Boost In-Store Engagement
IRIS
Don't Forget the Middle: Supporting Regional Managers in Distributed Models
IRIS
4 min
The Merchandising Disconnect: Aligning Brand Strategy with Field Execution
IRIS
4 min
Channel Team Burnout: How Better Systems Drive Better Results
IRIS
5 min
Keeping Local Campaigns On Time: Managing Marketing Logistics Across Regions
IRIS
5 min
Enhancing Franchise Marketing with Localized Email Campaigns
IRIS
5 mins
Real-Time Adjustments: Embracing Agility in Local Marketing Campaigns
IRIS
5 mins
Channel Marketing
Leveraging Store Associates as Brand Ambassadors
IRIS
Training Turnover: Why Partner Enablement Must Be Ongoing, Not One-and-Done
IRIS
Going Beyond the Sale: Partner Enablement and Training for Ongoing Success
IRIS
Co-op Marketing
Elevating the Local Experience with Customized POP Kits
IRIS
Developing Multicultural Marketing Strategies for Diverse Audiences
IRIS
Bridging the Gap Between National Strategy and Local Reality
IRIS
Communication
Utilizing Hyper-Segmentation to Enhance Personalized Marketing
IRIS
How to Craft Localized Social Content That Resonates
IRIS
Microsegmentation: Unlocking Hyper-Personalized Marketing Strategies
IRIS
Local SEO Mastery: Ensuring Your Multi-Location Business Dominates Local Search
IRIS
5 mins
The Role of Vendor Networks in Scalable Business Growth
IRIS
3 mins
Enhancing Vendor Network Efficiency with GearBox® by IRIS
IRIS
3 mins
How Vendor Management Software Enhances Collaboration with Strategic Partners
IRIS
5 mins
Cross-Channel Campaign Management: Strategies for Marketing Excellence
IRIS
5 mins
Best Practices for Multi-Channel Inventory Management Software
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4 mins
Marketing Technology
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Utilizing Hyper-Segmentation to Enhance Personalized Marketing
IRIS
Leveraging Store Associates as Brand Ambassadors
IRIS
Breaking Through Social Media Saturation: Innovative Ways to Stand Out Locally
IRIS
Training Turnover: Why Partner Enablement Must Be Ongoing, Not One-and-Done
IRIS
Elevating the Local Experience with Customized POP Kits
IRIS
4 min
Maximizing Merchandising and Point-of-Purchase (POP) Displays for Local Impact
IRIS
5 min
How to Craft Localized Social Content That Resonates
IRIS
5 min
Going Beyond the Sale: Partner Enablement and Training for Ongoing Success
IRIS
4 min
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