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Marketing Technology
What is Brand Management? A Comprehensive Guide for Businesses
Learn the principles of brand management, why it matters, and how to maintain and grow your brand's value. Explore tools, strategies, and real-world examples.
Iris
Channel Marketing
The Complete Guide to Channel Management Software for 2025
Discover how channel management software like GearBox® by IRIS can streamline operations and boost efficiency in 2025.
Iris
What Does Hyperlocal Mean in Marketing (And Why Execution Matters)
IRIS
Hyperlocal Marketing Tips That Actually Work at the Store Level
IRIS
MDF Channel Programs That Drive Execution, Not Just Spend
IRIS
Point of Sale Materials That Actually Reach the Store
IRIS
5 mins
Hyperlocal Advertising That Actually Gets Executed
IRIS
4 mins
Benefits of Location-Based Marketing for Brands With Regional Footprints
IRIS
3 mins
Point of Sale Displays: What They Are and How to Manage Them Across Locations
IRIS
3 mins
MDF Meaning in Marketing: What It Is and How to Make It Work
IRIS
4 mins
What Is Through Channel Marketing Automation—and Why It Matters to Brands With Distributed Partners
IRIS
6 MIN
Channel Marketing
What Does MDF Stand for in Business?
IRIS
B2B Rewards That Drive Real Campaign Participation
IRIS
MDF Programs That Actually Drive Partner Execution
IRIS
Co-op Marketing
Sales and Channel Management That Drives Brand Execution
IRIS
Customer Loyalty Management Starts With Marketing Execution
IRIS
POS Retail Display: What It Is and How to Manage It Across Locations
IRIS
Communication
Point of Purchase Counter Displays Only Work When They Reach the Counter
IRIS
Hyper Local Ads Are Only Powerful If You Can Execute Them
IRIS
B2B Rebate Programs That Drive Marketing Execution
IRIS
Online Reputation Management Best Practices for Distributed Brands
IRIS
3 mins
Marketing Automation for Realtors: Supporting Execution at the Community Level
IRIS
6 MIN
Marketing Automation for Realtors Supporting Campaign Delivery Across Offices
IRIS
6 MIN
Marketing Automation for Restaurants: Execution Tools for Franchise and Field Teams
IRIS
6 MIN
Marketing Automation for Banks: Enabling Field Rollout Without Losing Compliance
IRIS
6 MIN
Marketing Automation for Manufacturers Isn’t Just About Emails—It’s About Execution
IRIS
6 MIN
Marketing Technology
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Unify Teams to Improve Collaboration, Cost Control, and Campaign Execution
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Strategies for Aligning Procurement, Marketing, Finance, and Sales
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Maximizing Fund Utilization, Automating Management, and Tracking ROI
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Improve Vendor Oversight, Communication, and Efficiency
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Master Strategies to Strengthen Partnerships and Improve Market Execution
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Ensure Consistency, Improve Efficiency, and Drive Growth
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Ensure Consistent Branding and Compliance
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Optimize Marketing Operations, Branding, and Campaign Management
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Strengthen Trust and Professionalism with Consistent Branding
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Simplify Marketing, Strengthen Branding
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Master the Essentials of Onboarding, Training, Performance Tracking, and Motivation
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Achieve Strong Brand Identity Across Distributed Networks
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Harnessing the Power of Modular Platforms to Drive Business Growth
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Build Smarter Partnerships for Sustainable Growth
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Protect Your Brand and Accelerate Global Campaigns
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Empower Local Agents While Protecting Your Brand
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Prove the Value of Marketing Through Financial Performance
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Franchise Empowerment vs. Brand Consistency: A Franchisor’s Guide to Balance
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Channel Partner Budgeting and Incentives Guide
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The CMO’s Executive Playbook for Distributed Marketing Excellence
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The Multi-Agency Brand Consistency Playbook
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Secure & Compliant Localized Campaigns
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The Dealer/Distributor Localization Guide
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Optimizing Multi-Unit Ownership
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