Featured Blogs
Marketing Technology
What is Brand Management? A Comprehensive Guide for Businesses
Learn the principles of brand management, why it matters, and how to maintain and grow your brand's value. Explore tools, strategies, and real-world examples.
Iris
Channel Marketing
The Complete Guide to Channel Management Software for 2025
Discover how channel management software like GearBox® by IRIS can streamline operations and boost efficiency in 2025.
Iris
What Is Through Channel Marketing Automation—and Why It Matters to Brands With Distributed Partners
IRIS
Marketing Team Workflow That Actually Supports Field Execution
IRIS
The Real Benefits of Location Based Marketing for Multi-Site Campaigns
IRIS
Franchise Local Marketing That Balances Brand Control With Field Speed
IRIS
6 MIN
Why Marketing Needs a Performance Dashboard That Tracks Campaign Execution
IRIS
5 MIN
Real Estate Development Marketing Requires More Than Messaging
IRIS
6 MIN
Multi Location Marketing Is Only Effective If Local Execution Matches Central Strategy
IRIS
6 MIN
Geo Advertising and Marketing Only Works If the Field Can Follow Through
IRIS
6 MIN
Hyper Local Geo Targeting Only Works When Local Teams Can Launch the Campaign
IRIS
6 MIN
Channel Marketing
Auto Dealer Co-op Programs: How to Support Field Execution Without Losing Control
IRIS
Distributed Team Management Only Works With Execution Systems in Place
IRIS
A Supplier Relationship Management Tool Built for Marketing Execution
IRIS
Co-op Marketing
Financial Services Marketing Needs More Than Messaging—It Needs Field Execution
IRIS
Managing Distributed Teams Starts With an Execution System That Knows the Field
IRIS
Distributed Teams Don't Need Another Platform—They Need Campaign Alignment
IRIS
Communication
Marketing Automation for Realtors: Supporting Execution at the Community Level
IRIS
Marketing Automation for Realtors Supporting Campaign Delivery Across Offices
IRIS
Marketing Automation for Restaurants: Execution Tools for Franchise and Field Teams
IRIS
Marketing Automation for Banks: Enabling Field Rollout Without Losing Compliance
IRIS
6 MIN
Marketing Automation for Manufacturers Isn’t Just About Emails—It’s About Execution
IRIS
6 MIN
Location Based Marketing Tools Built for Campaign Execution, Not Just Targeting
IRIS
6 MIN
Why Marketing Teams Need an Automated Inventory Management System for Fulfillment
IRIS
6 MIN
Location Based Analytics for Marketing Teams That Manage Execution at Scale
IRIS
6 MIN
Why Marketing Teams Need a Real Time Inventory Tracking System for Campaign Assets
IRIS
6 MIN
Marketing Technology
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A Unified Digital Experience
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Franchisee Empowerment vs. Brand Consistency
How to maintain brand integrity while supporting local franchise success.
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Unify Teams to Improve Collaboration, Cost Control, and Campaign Execution
IRIS
Strategies for Aligning Procurement, Marketing, Finance, and Sales
IRIS
Maximizing Fund Utilization, Automating Management, and Tracking ROI
IRIS
Streamlining Marketing Efforts with a Marketing Logistics Platform (MLP)
IRIS
Improve Vendor Oversight, Communication, and Efficiency
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Simplify Fund Allocation, Tracking, and Compliance
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Master Strategies to Strengthen Partnerships and Improve Market Execution
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Ensure Consistency, Improve Efficiency, and Drive Growth
IRIS
Ensure Consistent Branding and Compliance
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Optimize Marketing Operations, Branding, and Campaign Management
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Strengthen Trust and Professionalism with Consistent Branding
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Simplify Marketing, Strengthen Branding
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Master the Essentials of Onboarding, Training, Performance Tracking, and Motivation
IRIS
Achieve Strong Brand Identity Across Distributed Networks
IRIS
Harnessing the Power of Modular Platforms to Drive Business Growth
IRIS
Build Smarter Partnerships for Sustainable Growth
IRIS
Protect Your Brand and Accelerate Global Campaigns
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Empower Local Agents While Protecting Your Brand
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Prove the Value of Marketing Through Financial Performance
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Franchise Empowerment vs. Brand Consistency: A Franchisor’s Guide to Balance
IRIS
Channel Partner Budgeting and Incentives Guide
IRIS
The CMO’s Executive Playbook for Distributed Marketing Excellence
IRIS
The Multi-Agency Brand Consistency Playbook
IRIS
Secure & Compliant Localized Campaigns
IRIS
The Dealer/Distributor Localization Guide
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Optimizing Multi-Unit Ownership
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