Blogs

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Marketing Technology

What is Brand Management? A Comprehensive Guide for Businesses

Learn the principles of brand management, why it matters, and how to maintain and grow your brand's value. Explore tools, strategies, and real-world examples.

Iris

Channel Marketing

The Complete Guide to Channel Management Software for 2025

Discover how channel management software like GearBox® by IRIS can streamline operations and boost efficiency in 2025.

Iris

Marketing Compliance: How to Protect Brand and Legal Standards Across Markets

IRIS

Channel Management Examples: How Brands Run Campaigns Across Complex Networks

IRIS

Geolocation Marketing: How to Turn Local Data Into Real Campaign Action

IRIS

Location Based Targeting Platform Built for Real-World Execution

IRIS

5 mins

Hyperlocal Social Marketing That Keeps Your Brand On Message

IRIS

4 mins

Channel Marketing Solutions That Actually Support Execution

IRIS

4 mins

Multi Location Marketing That Actually Reaches the Field

IRIS

3 mins

What Does Hyperlocal Mean in Marketing (And Why Execution Matters)

IRIS

3 mins

Hyperlocal Marketing Tips That Actually Work at the Store Level

IRIS

3 mins

Channel Marketing

MDF Co-Op Programs Only Work When Campaigns Actually Launch

IRIS

B2B Rewards: Incentivized Campaigns That Actually Launch (and Get Tracked)

IRIS

What Is Multichannel Marketing Automation (and Why It Matters More With Scale)

IRIS

Co-op Marketing

B2B Rebate Programs: Campaign Control for Incentive-Driven Partnerships

IRIS

What Is Local Marketing Software (And Why You Need It If You Manage More Than 10 Locations)

IRIS

POS Displays: What They Are and How to Manage Them Across Locations

IRIS

Communication

Insurance Marketing Tools That Power Real-World Campaign Execution

IRIS

Digital Marketing for Financial Advisors: Structure, Scale and Compliance Without the Bottlenecks

IRIS

What Is Marketing Solutions (And Why Most Platforms Don’t Qualify)

IRIS

What Is a Point of Sale Display (And How to Execute Them Across Locations)

IRIS

3 mins

Multi Location Digital Marketing: How to Scale Campaigns Across Markets Without Losing Control

IRIS

2 mins

Paid Search for Franchisees: How to Make It Work at Scale

IRIS

3 mins

What Is Display POS (And How Brands Get It Right at Scale)

IRIS

3 mins

Point of Sale Merchandise That Actually Lands in the Field

IRIS

4 mins

Geolocation Marketing Isn’t Just Ads—It’s Campaign Execution at the Local Level

IRIS

3 mins

Marketing Technology

Popular downloads

A Unified Digital Experience

Modernizing insurance marketing across agencies.

ROI-Centric Distributed Marketing

A CFO-CMO Alignment guide.

Franchisee Empowerment vs. Brand Consistency

How to maintain brand integrity while supporting local franchise success.

Unify Teams to Improve Collaboration, Cost Control, and Campaign Execution

IRIS

Strategies for Aligning Procurement, Marketing, Finance, and Sales

IRIS

Maximizing Fund Utilization, Automating Management, and Tracking ROI

IRIS

Streamlining Marketing Efforts with a Marketing Logistics Platform (MLP)

IRIS

Improve Vendor Oversight, Communication, and Efficiency

IRIS

Simplify Fund Allocation, Tracking, and Compliance

IRIS

Master Strategies to Strengthen Partnerships and Improve Market Execution

IRIS

Ensure Consistency, Improve Efficiency, and Drive Growth

IRIS

Ensure Consistent Branding and Compliance

IRIS

Optimize Marketing Operations, Branding, and Campaign Management

IRIS

Strengthen Trust and Professionalism with Consistent Branding

IRIS

Simplify Marketing, Strengthen Branding

IRIS

Master the Essentials of Onboarding, Training, Performance Tracking, and Motivation

IRIS

Achieve Strong Brand Identity Across Distributed Networks

IRIS

Harnessing the Power of Modular Platforms to Drive Business Growth

IRIS

Build Smarter Partnerships for Sustainable Growth

IRIS

Protect Your Brand and Accelerate Global Campaigns

IRIS

Empower Local Agents While Protecting Your Brand

IRIS

Prove the Value of Marketing Through Financial Performance

IRIS

Franchise Empowerment vs. Brand Consistency: A Franchisor’s Guide to Balance

IRIS

Channel Partner Budgeting and Incentives Guide

IRIS

The CMO’s Executive Playbook for Distributed Marketing Excellence

IRIS

The Multi-Agency Brand Consistency Playbook

IRIS

Secure & Compliant Localized Campaigns

IRIS

The Dealer/Distributor Localization Guide

IRIS

Optimizing Multi-Unit Ownership

IRIS

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