Blogs

Featured Blogs

Marketing Technology

What is Brand Management? A Comprehensive Guide for Businesses

Learn the principles of brand management, why it matters, and how to maintain and grow your brand's value. Explore tools, strategies, and real-world examples.

Iris

Channel Marketing

The Complete Guide to Channel Management Software for 2026

Discover how channel management software like GearBox® by IRIS can streamline operations and boost efficiency in 2026.

Iris

Solutions Marketing: Solve the Problem, Don't Just Sell the Product

IRIS

Marketing Solutions That Fix Your Operations (Not Just Your Ads)

IRIS

A Real Example of Channel Management in Marketing That Works at Scale

IRIS

Choosing the Right Channel to Market Isn’t Enough—You Have to Execute

IRIS

3 mins

Hyperlocal Marketing Tips for Brands With Real Locations

IRIS

3 mins

Channel Management Examples: How Brands Run Campaigns Across Complex Networks

IRIS

3 mins

Channel Management Best Practices That Actually Scale

IRIS

3 mins

What Is Multichannel Marketing Automation (and Why It Matters More With Scale)

IRIS

3 mins

Hyper Localized Marketing: When “Local” Has to Scale

IRIS

3 mins

Channel Marketing

Partner Engagement: How to Build a Loyal and Productive Channel

IRIS

Consumer Marketing Solutions: Reaching the Customer in the Real World

IRIS

Rebate vs Discount: Which Strategy Drives More Sales?

IRIS

Co-op Marketing

Managing Online Reputation: It Starts Offline

IRIS

What Are Rebates? (And Why They Are a Nightmare to Manage)

IRIS

Why Your Marketing Team Needs an Enterprise Risk Management Solution

IRIS

Communication

Multilocation Marketing: Managing the Brand Across Hundreds of Stores

IRIS

Solutions Marketing: Fix the Logistics, Not Just the Ads

IRIS

Marketing Planning Solutions That Actually Work in the Real World

IRIS

Hyper Local: Why Your National Brand Needs to Act Small

IRIS

3 mins

A Local Marketing Platform That Keeps Headquarters and Store Managers Happy

IRIS

4 mins

Channel Examples: Which Distribution Model Fits Your Brand?

IRIS

3 mins

Regional Marketing Tools: How to Win at the Local Level

IRIS

3 mins

Financial Adviser Marketing That’s Compliant, Localized and Field-Ready

IRIS

3 mins

What Is Online Reputation Management (And Why Execution Matters)

IRIS

4 mins

Marketing Technology

Popular downloads

A Unified Digital Experience

Modernizing insurance marketing across agencies.

ROI-Centric Distributed Marketing

A CFO-CMO Alignment guide.

Franchisee Empowerment vs. Brand Consistency

How to maintain brand integrity while supporting local franchise success.

Unify Teams to Improve Collaboration, Cost Control, and Campaign Execution

IRIS

Strategies for Aligning Procurement, Marketing, Finance, and Sales

IRIS

Maximizing Fund Utilization, Automating Management, and Tracking ROI

IRIS

Streamlining Marketing Efforts with a Marketing Logistics Platform (MLP)

IRIS

Improve Vendor Oversight, Communication, and Efficiency

IRIS

Simplify Fund Allocation, Tracking, and Compliance

IRIS

Master Strategies to Strengthen Partnerships and Improve Market Execution

IRIS

Ensure Consistency, Improve Efficiency, and Drive Growth

IRIS

Ensure Consistent Branding and Compliance

IRIS

Optimize Marketing Operations, Branding, and Campaign Management

IRIS

Strengthen Trust and Professionalism with Consistent Branding

IRIS

Simplify Marketing, Strengthen Branding

IRIS

Master the Essentials of Onboarding, Training, Performance Tracking, and Motivation

IRIS

Achieve Strong Brand Identity Across Distributed Networks

IRIS

Harnessing the Power of Modular Platforms to Drive Business Growth

IRIS

Build Smarter Partnerships for Sustainable Growth

IRIS

Protect Your Brand and Accelerate Global Campaigns

IRIS

Empower Local Agents While Protecting Your Brand

IRIS

Prove the Value of Marketing Through Financial Performance

IRIS

Franchise Empowerment vs. Brand Consistency: A Franchisor’s Guide to Balance

IRIS

Channel Partner Budgeting and Incentives Guide

IRIS

The CMO’s Executive Playbook for Distributed Marketing Excellence

IRIS

The Multi-Agency Brand Consistency Playbook

IRIS

Secure & Compliant Localized Campaigns

IRIS

The Dealer/Distributor Localization Guide

IRIS

Optimizing Multi-Unit Ownership

IRIS

Explore more free guides

Get the Latest

Sign up for our occasional newsletter. No spam. You can unsubscribe at any time.

Thanks for signing up—You're officially on our list!

Oops, something went wrong while submitting the form.