Significant business growth across all markets and regions created an increasing need for marketing materials that could be customized to reach a wide range of audiences.
GearBox seamlessly integrated with the Meritage CRM system to instantly create multi-channel campaigns that leverage new and existing data.
The ability to provide regional locations with targeted marketing collateral has offered the opportunity to increase brand impression and deliver more conversions.
Significant business growth across all markets and regions created an increasing need for marketing materials that could be customized to reach a wide range of audiences.
GearBox seamlessly integrated with the Meritage CRM system to instantly create multi-channel campaigns that leverage new and existing data.
The ability to provide regional locations with targeted marketing collateral has offered the opportunity to increase brand impression and deliver more conversions.
Meritage Homes is experiencing significant growth as the fifth largest homebuilder in the United States. Their operations include nearly 50 regions spanning across 10 states - resulting in thousands of new homes within their development portfolio.
Managing this growth is a formidable challenge, resulting in the need to deliver the most up-to-date and relevant sales and availability information to all regional location leaders. Additionally, it is essential for each region to have access to dynamic marketing solutions that can easily be customized based on their location and target audience.
Multiple marketing channels need to be managed simultaneously and in real-time - offering online content and print materials. The messaging must be consistent regardless of the platform.
To enable Meritage to meet the growing need, IRIS engaged the Converge and Resource Library modules available through GearBox. We provided an intuitive interface that made it easy and efficient for Meritage marketing teams to create both unique emails and nurture campaigns, meeting the demands of various marketing initiatives across all regional sales offices.
The ability of GearBox to create custom integrations allowed IRIS to leverage existing BDX feeds from realty.com to ensure that all marketing efforts utilized the most up-to-date information. Everything from sales price and home descriptions to floorplan and style-specific home imagery, along with relevant data points was instantly imported into marketing materials based on regions and the login credentials of Meritage users.
Additionally, GearBox integrates with the Meritage Homes internal CRM to allow for corporate users to instantly create multi-channel integrated marketing campaigns.
Meritage is now confident that their marketing initiatives always reflect the latest-and-greatest information Their ability to provide more targeted marketing has created a higher conversion ratio and opportunities for brand impressions. Finally, extensive background data analytics allow Meritage to easily identify marketing initiatives and adjust campaigns in real-time based on results.
