Equip your field reps, dealers and distributors with the resources they need to easily market and sell more of what you make.

Manufacturers need automation to execute local marketing through your wide network of resellers. The IRIS GearBox® platform makes it possible for you to coordinate, implement and track local marketing programs.

Centralized Marketing Automation Designed for the Complex Needs of Manufacturers

GearBox® enables a seamless connection between national and local marketing campaigns, helps to increase the participation of dealers and distributors, and enhances the effectiveness of local programs.

You’ll be equipped to achieve brand compliance, drive engagement through fund management, and track and manage engagement and results.

Manufacturers Utilize IRIS GearBox®​ Through-Channel Platform for these Essential Functions

Integrated Marketing Calendar

Real time visibility to your national and local programs and campaigns in one snapshot

Data Insights & Analytics

Track and measure ROI and marketing outcomes to inform future strategies and investments

Digital Marketing Deployment

Enable online lead generation and nurturing through social media, email marketing and web pages

Promotional Product Fulfillment

Deploy classic local marketing strategies that put your brand in the hands of customers and end users

Digital Asset Management

Permissioned use of assets for campaigns and programs that look great and get results

Brand Management


Make it easy to guarantee brand consistency across all messaging and by every partner

Local Marketing Execution

Co-branded marketing materials that align your brand with your channel partners’ local presence

Co-op, MDF & Rebate Management

Seamlessly manage and link marketing funds and campaigns


Check out how IRIS enabled a leading manufacturer to bring all channel marketing support and program initiatives into a single interface.

Ready to Equip Your Channel Partners for Success? Request a Demo

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8912 Niemen Rd
Overland Park, KS 66214

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Let's talk about how IRIS can help you integrate, simplify and scale your marketing strategies.