Gearbox® for Restaurants

Boost your brand and manage multiple locations from a single platform.

The restaurant industry is fast-paced and competitive. Local owners or managers need effective marketing to help increase traffic and establish a strong reputation within their communities.

Empower each location with the tools they need to reach their patrons.

At IRIS, our platform improves your speed-to-market and enables you to confidently deploy your brand consistently. You can empower each location with the tools they need to reach their patrons – all while maintaining brand compliance.  You can also easily deploy seasonal menus, update pricing and energize each location with data-driven menu updates that offer the options people are ordering most.

Create On-Brand Customized Menus

The IRIS Converge™ menu designer simplifies menu creation. With our intuitive platform, you control every branding element within the development process, including required fields, automated content, image selection and other variables to ensure user-generated menus align with regional and national initiatives. Converge™ makes it easy for users to track what others within your network are doing in order to confirm price alignment. They’ll have access to customizable template options and be able to modify the layout for a perfect design.

Thanks to IRIS, you can quickly implement a change for one menu or across a set of menus. When you’re done making updates, our campaign-style checkout tool makes it possible to distribute your updates to every restaurant location at once.

"GearBox™ allows me to effectively combine all of the capabilities needed to manage large national Menu rollouts with multiple Vendors to utilize the best resource for a given need. It’s an extremely effective combination that had alluded me until we found IRIS."

J.G., Marketing Executive
applebee's
expertly crafted solutions across industries

Gearbox® powers essential functions that improve your process and profitability.

At IRIS, our GearBox technology powers businesses across a mix of markets. Whatever your niche might be, we’ve got you covered. We’ll help to integrate and drive your procurement, finance, logistics and marketing functions…all on a single platform.
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Integrated Marketing Calendar
Real time visibility to your national and local campaigns in one snapshot.
Digital Asset
Management
Permissioned use of assets for campaigns and programs that look great and get results.
Digital Insights
& Analytics
Boost channel partnership by managing all aspects of your co-op programs and customize spending by categories.
Converge™
Coupon Builder
Converge ™ lets you create custom coupon libraries with complete corporate control of options offered and ROI reporting.
Order
Tracking
Track all orders placed real-time with integrated tracking solutions and automated delivery notifications.
Payment
Solutions
Manage all aspects of your payment needs including funding, credit cards, PayPal, etc.
Brand
Management
Make it easy to guarantee brand consistency across all messaging and by every partner.
Brand
Management
Make it easy to guarantee brand consistency across all messaging and by every partner.
Payment
Solutions
Manage all aspects of your payment needs including funding, credit cards, PayPal, etc.
Local Marketing
Execution
Co-branded marketing materials that align your brand with your channel partners’ local presence.
Co-Op, MDF &
Rebate Management
Seamlessly manage and link marketing funds and campaigns.
Real-Time Information
Integration
Easily integrate with applications or solutions like Adobe DAM, BDX feeds and others.
Converge™
Coupon Builder
Converge ™ lets you create custom coupon libraries with complete corporate control of options offered and ROI reporting.
Integrated Marketing
Calendar
Real time visibility to your national and local campaigns in one snapshot.

A proven track record across industries

Let's talk about how IRIS can help you integrate, simplify and scale your marketing strategies.

Manufacturing

Equip your field reps, dealers and distributors with the resources they need to easily market and sell more of what you make.

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Franchise / Retail

Empower your franchisees to leverage the strength of your trusted brand and grow a thriving business within their community.

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Real Estate

Equip your network of agents to leverage the authority of your brand and grow a thriving business within their local markets.

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Automotive

Deliver a customized marketing and fund management platform that assists you and puts your goals within reach.

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Insurance

Help your brokers, advisors and agents compete by using the IRIS GearBox marketing automation platform.

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Restaurants

Boost your brand in a variety of local markets and manage multiple locations from a single, user-friendly platform.

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