Empower Franchisees. Protect Your Brand
A Franchisor’s Guide to Balancing Local Autonomy With National Standards
Franchisees want flexibility. You need consistency. Without the right system, that tension can stall growth or weaken your brand.
Download the Franchisee Empowerment vs. Brand Consistency Guide to learn how to:
• Define what’s locked and what’s local in your brand guidelines
• Use approval automation to speed up local execution without losing control
• Centralize assets, co-op fund tracking and campaign performance in one place
• Enable franchisees to move fast within brand-safe frameworks
• See how Applebee’s did it with GearBox® by IRIS Strategic Marketing Support (IRIS)
This guide gives you the blueprint to protect your brand while helping local teams market smarter and faster.
