FRANCHISE/RESTAURANTS

Streamline Marketing and Operations for Franchises

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$20MM+

Annual
Transactions

350+

Franchise
Locations
Managed

2,000%

Increase in Vendor
Rebate Volume
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A Platform Built for Franchise and Retail Success

Franchise and retail brands need centralized control with local flexibility to support locations across multiple markets.

GearBox® provides a scalable, customizable platform that ensures franchisees and store managers have access to the marketing tools, procurement resources and co-op fund management they need—while keeping your brand identity and messaging consistent.
A Platform Built for Manufacturing

Keep franchisees on brand

Franchisees often drift from standards. Enable them to create localized marketing with corporate-approved templates and assets.

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Make assets easy to access

Assets scattered across systems slows teams down. Provide instant access to brand-compliant digital and print materials in one library.

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A Platform Built for Manufacturing
A Platform Built for Manufacturing

Activate local marketing

Franchisees underuse marketing without support. Empower operators with ready-to-use campaigns and track results in real time.

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FROM CHAOS TO CONSISTENCY

GearBox® by IRIS helped Applebee’s move from chaos to consistency with automated menu management

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2,000+
Locations
800+
Menu Variations
40+
Years

One Platform – Instant Execution

Challenges
  • Needed an effective online menu engineering system
  • Manual deviations were difficult to maintain and slowed updates
  • Current structure couldn’t support quick responses to franchisee and corporate needs
  • Reporting lacked real-time accuracy and required manual intervention
Solutions
  • Implemented an automated menu engineering environment with GearBox®
  • Enabled real-time visibility for franchisees to see changes immediately
  • Centralized database to manage deviations and expedite menu updates
  • Provided corporate with instant feedback on menu choices and their impact on food purchases
Results
  • Strong positive response from franchisees due to ease and speed of updates
  • Expanded functionalities created a centralized hub for location support
  • Local menu initiatives now supplement national rollouts seamlessly
  • Corporate gained proactive engagement and stronger alignment with franchisees
What Industry Leaders Are Saying
GearBox® allows me to effectively combine all of the capabilities needed to manage large national Menu rollouts with multiple Vendors to utilize the best resource for a given need. It’s an extremely effective combination that had eluded me until we found IRIS.
J.G.
Marketing Executive
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See How Industry Leaders Drive Channel Success with IRIS

Ready to streamline your channel marketing?
Let’s talk about how GearBox® by IRIS can work for you.
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