MANUFACTURING

Powering Manufacturing Growth with GearBox®

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A Platform Built for Manufacturing

Manufacturing is complex, with distributed teams, intricate supply chains and the need for localized marketing to support dealers and distributors.

GearBox® is a customizable platform designed to unify your operations, providing transparency and efficiency across every level of your business.
A Platform Built for Manufacturing

Keep messaging consistent across channel partners

Regional differences can weaken your brand. Provide global partners with ready-to-use, compliant marketing assets.

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Gain visibility into trade fund spend

Co-op and MDF dollars often go unused. Simplify allocation and tracking with integrated workflows.

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A Platform Built for Manufacturing
A Platform Built for Manufacturing

Equip partners with effective campaigns

Distributors and resellers need support. Provide customizable campaigns, templates and insights.

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FROM COMPLEXITY TO CONSISTENCY

With GearBox® by IRIS, Steelcase strengthened brand alignment worldwide

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17k+
Users Managed Globally
41
Countries Engaged
5
Languages Automatically Translated

One Platform – Total Control

Challenges
  • Disparate global partner network across countries and multiple languages
  • Limited real-time access to marketing and sales materials
  • Inefficient resource management with multiple systems
  • Difficulty maintaining brand consistency across partners
Solutions with GearBox®
  • Multilingual and multicurrency support for global partners
  • Centralized digital library integrated with Widen DAM
  • Interactive co-op program to engage partners in brand-consistent campaigns
  • Real-time inventory tracking and advanced reporting tools
Results
  • Streamlined operations and reduced administrative overhead
  • Partners empowered with easy access to resources
  • Stronger brand consistency across all regions and channels
  • Data-driven insights for smarter decision-making and growth
Powering Steelcase’s Global Partner Network with GearBox®
IRIS implemented the GearBox® platform to unify Steelcase’s channel operations, giving 17,000+ partners direct access to 16,000+ products and materials. The result was greater efficiency, stronger partner engagement and consistent brand representation worldwide.
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Ready to streamline your channel marketing?
Let’s talk about how GearBox® by IRIS can work for you.
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Download Free Marketing Resources

Access real examples and strategies powered by GearBox® by IRIS.
  • Partner Ecosystem Expansion Workbook
    Strategies for Growth Beyond Direct Sales
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  • High-Stakes Compliance
    What Every CMO Needs to Know About Multi-Region Marketing
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  • ROI-Centric Distributed Marketing
    A CFO–CMO Alignment Guide
    READ MORE
  • A Unified Digital Experience
    Modernizing Insurance Marketing Across Agencies
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Who is IRIS?
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Capabilities
Channel Partner SupportB2B MarketplaceGlobal to Local Marketing
Industries Served
ManufacturingAutomotiveFranchise / RetailInsuranceRestaurantsReal Estate
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