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When an organization scales globally, supporting partners in different countries becomes an immediate operational challenge. Trying to manage local needs from a central headquarters usually creates a slowdown, particularly when teams are navigating different languages and currencies.
The goal is to remove that friction. True partner enablement means providing the infrastructure that allows local teams to work efficiently while keeping the core brand intact.
Steelcase faced this exact challenge with a network of over 15,000 international users. Here is how they approached the problem and simplified their global operations:
Supporting a Global Network with Language and Currency Tools
Steelcase, a manufacturer of office furniture solutions, works with an extensive network of regional teams and external partners, including architects, distributors, resellers and commercial builders. Providing consistent support across different territories requires a clear system that removes regional and language barriers.
The Challenge: Fragmented Regional Operations
Because these various internal divisions and external stakeholders operate in different areas, Steelcase faced a fragmented communication network. Managing marketing resources, product information and ordering tools across multiple languages and local currencies was logistically difficult and required multiple separate systems to manage.
The Solution: Automated Language and Currency Tools
To unify its global operations, Steelcase deployed the IRIS GearBox as a comprehensive centralized marketing system, consolidating resources for more than 15,000 global users. Two specific modules simplified the entire process of working across borders:
- Automated Language Translation: This function allows international partners to view critical marketing assets within a localized brand asset library, while also rendering product descriptions and ordering tools in their preferred local language.
- Automated Currency Converter: This tool manages multiple currencies automatically, allowing partners to view costs and process orders using their local currency.
The Results
By utilizing these automated tools, Steelcase simplified its international operations. The unified platform eliminated the need to maintain multiple regional systems, cut down on manual administrative tasks for corporate teams and gave local markets direct access to the sales materials they need in their own language and currency.
