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Introduction
For brands operating in the field—across franchisees, dealer networks or regional sales teams—campaign success depends on more than digital engagement or email opens.
You need to know: which stores launched their kits, which partners pulled the right signage, which vendors delivered on time.
That’s what centralized marketing data looks like inside GearBox® by IRIS Strategic Marketing Support (IRIS). It’s not about pretty dashboards. It’s about knowing what’s actually happening in the field so teams can course-correct before a campaign slips.
What Centralized Data Means for Execution Teams
It’s Not a CRM Metric
You’re not tracking leads—you’re tracking usage, adoption and fulfillment activity.
It’s Not What Was Sent—It’s What Was Done
Emailing a signage kit doesn’t mean it was used. GearBox® tells you what’s live and where gaps exist.
It’s the Link Between Brand Control and Local Enablement
GearBox® data shows how well partners follow standards while giving flexibility to local teams.
How GearBox® Delivers Centralized Marketing Data That Matters
Tracks Usage by Store, Region and Role
See who downloaded what, which templates were customized and where assets went unused.
Follows Every Step of Fulfillment
Track vendor deliveries, signage installs and handoffs inside the same system—not across email threads.
Flags Missed Timelines and Underused Kits
Get alerts when launch deadlines are missed or when key assets go untouched.
Aligns Marketing and Field Teams
From corporate to vendors to locations, GearBox® gives everyone the same execution data in real time.
Use Case: How Applebee’s Uses Centralized Data to Power Consistency
Applebee’s manages marketing across hundreds of franchisees. Their team needed a better way to monitor rollout, signage and usage at the store level.
With GearBox®, IRIS helped them:
- Track campaign kit usage by market and franchise group
- Route signage to vendors and monitor delivery by location
- Identify stores falling behind on execution
- Maintain brand control while giving field teams local flexibility
Read the Applebee’s Case Study
Conclusion
If your team can't see what’s being used, printed or delivered in the field, your campaigns are flying blind.
GearBox® by IRIS gives marketing leaders centralized visibility into execution—not just planning. From usage and edits to fulfillment and install, GearBox® turns data into insight your teams can act on.
Talk to IRIS to see how centralized marketing data drives accountability and rollout precision at scale.
