.png)
Introduction
Marketing commercial real estate doesn’t stop at the brochure. It includes signage, flyers, digital assets, window decals and vendor coordination—all moving fast across multiple locations or properties.
That’s why most teams get stuck. The strategy is approved, but the signs aren’t ordered. The materials don’t get delivered. The content is outdated before it’s installed.
Commercial real estate marketing only works when execution is part of the plan. That’s where GearBox® by IRIS Strategic Marketing Support (IRIS) helps teams move faster, stay aligned and get materials to the field on time.
Where Commercial Real Estate Marketing Gets Blocked
1. Print and Signage Orders Stay Manual
Assets live in folders. Print requests go out over email. Timelines get missed and teams don’t know where anything stands.
2. Property Teams Don’t Have Final Files
They’re using old brochures, wrong pricing or a past version of the offer. Customers see the difference—and trust drops.
3. Campaign Rollout Isn’t Tied to Fulfillment
Marketing calendars look great, but there’s no system to trigger signage or vendor delivery. A delay in one step affects the whole campaign.
4. No Tracking After Launch
Once materials are sent, no one knows what was installed, what was skipped or whether the field has what they need.
What Commercial Real Estate Marketing Should Include
Property-Specific Campaign Kits
Properties only see what’s relevant—based on location, square footage, offering type or regional team structure.
Editable Flyers and Materials With Locked Branding
Teams can update phone numbers or lease contacts. Logos, legal language and layout stay protected.
Automated Signage and Print Routing
GearBox® sends final assets directly to print or signage vendors with no manual handoff.
Usage and Delivery Tracking
Marketing knows which assets were downloaded, delivered and used—across every property or market.
Execution Is the Missing Link in Commercial Property Marketing
Listings bring in leads. But it’s your signage, brochures and flyers that seal the deal—especially in local markets where customers walk by, tour or visit in person.
Marketing teams build great campaigns. But when fulfillment falls to property teams, asset quality drops and timelines break.
GearBox® gives you a way to automate marketing logistics—so property teams don’t need to ask for files, edit their own materials or chase down signage. They just log in, customize what’s allowed and launch with confidence.
How GearBox® Automates Rollout Across Markets
Templates Filtered by Property Type or Region
Different offers, layouts and timelines for Class A buildings, retail centers or mixed-use developments—all filtered automatically.
Locked Elements That Keep Brand and Compliance Intact
No accidental edits to approved language. Teams get flexibility only where it’s needed.
Print Vendors Routed by Region or Market
One campaign, multiple vendors—GearBox® handles fulfillment without slowing down the team.
Real-Time Insights Into What’s Been Used
Know what materials are active in the field, what’s being skipped and where adoption is strongest.
Use Case: How Ply Gem Simplified Dealer Marketing Across Markets
Ply Gem needed to support hundreds of dealers with branded, customizable materials that could adapt by market—without risking brand consistency or missing delivery timelines.
With GearBox®, IRIS helped Ply Gem:
- Segment marketing kits by dealer type
- Lock critical brand visuals and disclaimers
- Route signage directly to regional vendors
- Track usage and fulfillment from a single dashboard
Conclusion
Commercial real estate marketing isn’t about design—it’s about what shows up on-site, in the right version, at the right time.
If your team is still sending files over email, managing fulfillment manually or relying on property teams to execute campaigns, it’s time to fix the system—not just the assets.
GearBox® by IRIS gives commercial marketing teams the tools to launch campaigns with confidence—no missed installs, no outdated materials, no bottlenecks.
Talk to IRIS to bring structure, visibility and execution to your commercial real estate marketing strategy.
