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Introduction
As your brand grows, so does the risk—of outdated creative, misused logos, noncompliant claims and rogue edits. When your campaigns support dozens or hundreds of locations, marketing compliance becomes critical.
But adding legal review to every asset slows everything down. That’s why compliance needs to be built into the system—not stapled on after the fact.
GearBox® by IRIS Strategic Marketing Support (IRIS) helps national teams manage distributed campaigns while embedding compliance directly into the workflow.
What Is Marketing Compliance?
Marketing compliance is the process of ensuring all assets, messages and materials align with:
- Brand guidelines
- Legal regulations
- Industry disclosures
- Regional restrictions
- Partner usage terms
For example, that might mean making sure:
- All flyers include legal disclaimers in correct font sizes
- Only licensed regions use specific product claims
- No logos are altered or stretched
- Offers are displayed with required terms and expiration dates
In a distributed network, marketing compliance protects your brand—and your business.
Common Compliance Risks in Distributed Campaigns
1. Rogue Edits
When local teams use unlocked templates, disclaimers get dropped or brand elements are distorted.
2. Asset Version Confusion
If field teams download from folders or email chains, outdated materials get used—and stay live far too long.
3. No Access Controls
Everyone sees every file. Partners end up using creative they’re not authorized to promote.
4. Legal Review Bottlenecks
Reviewing every file manually burns out your legal team—and delays campaigns.
How GearBox® by IRIS Solves Marketing Compliance Challenges
GearBox® by IRIS embeds compliance into campaign structure—not afterthoughts.
Here’s how:
- Role-Based Access
Field users only see the assets relevant to their license, product or region. - Locked Templates
Marketing controls brand visuals, disclaimers and terms—while allowing local edits like contact info or pricing. - Version Control
The platform always serves the current version, so outdated files disappear automatically. - Fulfillment Routing
Campaign kits and print materials are sent based on approved configurations—nothing gets missed or misused. - Usage Tracking
Marketing can see exactly what’s being used, and where—so risk is reduced and reporting is simple.
Use Case: Ply Gem Protects Branding and Compliance at Scale
Ply Gem needed to support a broad dealer network while maintaining strict brand and regulatory standards.
With GearBox® by IRIS, they:
- Locked down key brand elements and legal disclaimers in templates
- Allowed regional customization only within safe fields
- Routed compliant signage directly to dealers by region
- Monitored usage and updated kits without manual rework
GearBox® allowed them to maintain brand integrity across hundreds of partners—without slowing down execution.
Conclusion
Marketing compliance isn’t just about saying “no.” It’s about creating systems where safe, fast, on-brand marketing is the default.
GearBox® by IRIS helps marketing, legal and field teams stay aligned—with structure that makes compliance part of how campaigns run.
Talk to IRIS to see how your team can scale execution without sacrificing control.
