Marketing Solutions That Fix Your Operations (Not Just Your Ads)

Introduction

When you look for "marketing solutions," you usually find software for email blasts, social media scheduling or SEO.

But for brands with physical locations—like retailers, builders or franchises—the real problems aren't usually on Instagram. They are in the warehouse.

How do you get 500 window clings to 500 different stores on time? How do you make sure your sales teams have the brochures they need?

That is where IRIS Strategic Marketing Support (IRIS) fits in. We provide the operational marketing solutions that keep your supply chain moving. With GearBox® by IRIS, you stop worrying about logistics and start focusing on growth.

The Gap in Traditional Marketing Solutions

Most tools help you come up with a great idea, but they don't help you execute it in the real world.

1. Execution is Harder Than Strategy

Designing a beautiful banner is easy. Getting that banner printed, packed and shipped to 1,000 locations without errors is hard. Most solutions ignore this step.

2. Fragmented Systems

You likely have one system for inventory, one for ordering and another for tracking budget. When these systems don't talk to each other, mistakes happen.

3. Lack of Control

Without a centralized solution, you can't stop a local manager from ordering the wrong materials or blowing their budget in the first week of the month.

4. Slow Speed to Market

If you are managing logistics manually, launching a new campaign takes weeks. You need a solution that automates the process so you can launch in days.

How GearBox® Acts as a Total Solution

GearBox® by IRIS is designed to bridge the gap between your marketing strategy and your physical reality.

• Centralized Command: It brings all your vendors, assets and users into one platform.
• Smart Fulfillment: Whether it is a print-on-demand item or a stocked product in the warehouse, the system handles the logistics automatically.
• Brand Protection: Locked templates ensure that every piece of collateral that goes out the door is 100% brand compliant.
• Data Visibility: You get a clear picture of what is being used, where it is going and how much it costs.

Use Case: Meritage Homes Streamlines Sales Support

Meritage Homes needed a marketing solution to support their sales associates across hundreds of communities. They had to manage complex inventory for sales centers and ensure new home buyer kits were always available.

They turned to GearBox® by IRIS to solve the logistical challenge.

With the platform, they:

• Centralized the ordering process for sales associates
• Automated the fulfillment of welcome kits and sales collateral
• Gained visibility into inventory levels to prevent stockouts
• Improved the efficiency of their marketing operations team

Read the Meritage Homes Case Study

Conclusion

You don't just need more creative ideas; you need a way to make them happen.

Operational marketing solutions like GearBox® by IRIS give you the infrastructure to scale. By fixing the logistics, you free up your team to do what they do best: build the brand.

Talk to IRIS to see how we can solve your operational headaches.