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Introduction
Building a strong partner channel is one thing. Supporting it at scale—with campaigns, assets, fulfillment and tracking—is another.
Most partner channel management tools are designed for onboarding or contact tracking. But if you’re running national campaigns across dealer networks, franchises or resellers, you need more than a partner directory.
You need a system that routes assets, supports local execution and gives partners what they need—without constant oversight. That’s where GearBox® by IRIS Strategic Marketing Support (IRIS) changes the game.
The Problem With Traditional Partner Channel Management Tools
1. Too Much Focus on CRM, Not Execution
You can see who your partners are—but can’t support them with the right materials, at the right time, in the right format.
2. No Connection to Campaign Launches
Campaigns live in one tool, assets in another and communication in a third. Partners are left to piece it all together.
3. Generic, One-Size-Fits-All Content
Without regional controls or locked templates, local execution either fails to meet brand standards—or gets abandoned entirely.
4. No Fulfillment or Logistics Integration
Print and signage requests go through emails or spreadsheets, making it hard to track status or manage timelines.
What Real Partner Channel Management Should Look Like
Segment Partners by Tier, Region or Role
Different partners need different materials. Your platform should show the right content to the right partner—nothing more, nothing less.
Provide Co-Branded, Locked Templates
Empower partners to localize content while protecting your brand with editable templates that keep core elements in place.
Automate Print and Fulfillment
Trigger signage kits, print orders and other campaign assets based on region, store type or launch date—no manual routing required.
Give Visibility Into What’s Being Used
Track campaign usage, template edits and fulfillment status by market, partner type or campaign.
How GearBox® by IRIS Powers Partner Channel Management
Built for Distributed Campaign Execution
GearBox® is more than a platform—it’s a full marketing logistics engine that supports campaigns from concept to delivery.
Local Customization Without Risk
Partners can update hours, prices or contact details using IRIS-built templates—while keeping logos, disclaimers and layouts protected.
Automated Routing to Vendors
GearBox® connects campaign assets to print, signage and distribution vendors, with no email chains required.
Performance Tracking by Market or Partner Type
See what’s working, what’s being used and where support is needed—all in real time.
Use Case: How Steelcase Enhanced Partner Channel Management With GearBox®
Steelcase needed a way to support a global network of channel partners with campaign assets that could be localized without risking brand drift.
With GearBox®, IRIS helped Steelcase:
- Deliver segmented campaign kits by partner tier
- Lock critical branding elements in all templates
- Route print and signage assets directly to vendors
- Track which partners launched campaigns and where support was lagging
Read the full Steelcase Case Study
Conclusion
If your partner channel management system isn’t helping partners launch faster, stay on brand and access real-time support, it’s just a directory.
GearBox® by IRIS helps brands move beyond contact management—into real execution, campaign support and full visibility across your channel.
Talk to IRIS to see how your partner ecosystem can run smoother—with less lift from your internal teams.
