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Introduction
Point of purchase counter displays are small-format but high-impact. They turn store counters into revenue drivers, showcasing seasonal deals, new launches or bundled offers.
But even a perfectly designed POP display fails if it’s sent to the wrong store, doesn’t follow brand rules or shows up late.
At IRIS Strategic Marketing Support (IRIS), we help brands with hundreds (or thousands) of stores manage not just creative—but delivery, routing and compliance. With GearBox® by IRIS, your counter displays are organized by store type, timed with campaigns and tracked to rollout.
What Is a Point of Purchase Counter Display?
A point of purchase (POP) counter display is a small-format marketing piece placed at a checkout counter, reception desk or service window. It’s meant to:
- Promote upsells or bundle deals
- Advertise limited-time offers
- Feature loyalty program info
- Promote QR codes for online orders or surveys
- Showcase seasonal products or specials
They’re especially common in QSR, retail, fitness franchises, banking and hospitality locations where counter interaction happens daily.
Why Counter Displays Must Be Managed, Not Just Designed
1. Store Formats Aren’t All the Same
What fits on a bank counter won’t fit at a restaurant host stand. Kits must be mapped by location type.
2. Signage Zones May Have Rules
Not every location can display everything. Franchises, co-branded sites or regional offices may have signage limits.
3. Customization Must Stay Within Guardrails
Some locations need to update their local contact info or offer—but shouldn’t be able to move logos or change messaging.
4. You Need to Know What Was Deployed Where
Without tracking, you can't confirm rollout, measure consistency or connect to campaign performance.
How GearBox® by IRIS Supports POP Campaigns
GearBox® by IRIS is built to manage the delivery, tracking and customization of field-level materials—including point of purchase counter displays.
With GearBox®, your marketing team can:
- Assign counter displays by store tier, region or signage zone
- Lock visual identity while allowing location-specific edits
- Route fulfillment to pre-approved vendors by geography
- Track when each display is downloaded, ordered or shipped
- Manage rollout reporting by market or franchise
No more guessing who got what. No more off-brand edits. Just controlled execution at scale.
Use Case: Applebee’s Rolled Out Counter Displays by Restaurant Format With GearBox®
Applebee’s needed to support national promotions with store-specific signage—including counter materials that varied based on layout.
With GearBox® by IRIS, their marketing team:
- Segmented signage kits by restaurant configuration
- Delivered point of purchase displays directly to stores
- Locked branding into all templates
- Tracked signage fulfillment and usage by location
- Matched campaign timing to delivery schedules
Read the Applebee’s Case Study
The result: counter displays were on-brand, on time and tied to each store’s actual footprint.
Conclusion
Point of purchase counter displays are easy to overlook—but hard to replace when missing. If your campaign depends on counter signage, you need more than creative files. You need routing, versioning and visibility.
GearBox® by IRIS gives brands full control of POP rollout—from assignment to execution—so you don’t just send materials, you launch campaigns.
Talk to IRIS to align your next campaign with your field teams from day one.
