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Introduction
You can design the best-looking signage in the business—but if it doesn’t make it to the counter, it won’t drive results.
Point of sale branding is more than design files. It’s about:
- Ensuring consistent brand presence at every register or table
- Delivering the right message at the right moment
- Routing materials accurately to every location
- Customizing for local offers or formats—without breaking the brand
This is where most teams fall short. But it’s exactly what GearBox® by IRIS Strategic Marketing Support (IRIS) is built to solve.
What Is Point of Sale Branding?
Point of sale (POS) branding refers to how your brand appears where the customer makes a purchase—physically or digitally. In restaurants, retailers or dealerships, this includes:
- Countertop signs
- Table tents
- Menu boards
- Window clings
- Shelf signage
- Brochures
- Checkout displays
It’s your last touchpoint before conversion. But it only works if it’s accurate, on-time and visually aligned with the rest of your campaign.
The Common Pitfalls of POS Branding in Distributed Networks
1. Inconsistent Formats
One location uses a flyer. Another uses a window cling. Another forgets entirely.
2. Outdated Promotions
Expired offers or seasonal signage left up too long damage customer trust.
3. Off-Brand Customization
Franchisees or partners make unauthorized edits to artwork, colors or disclaimers.
4. Fulfillment Chaos
Signage arrives late—or not at all—due to manual logistics.
How GearBox® by IRIS Powers Effective POS Branding
GearBox® helps your team go from design to deployment—without dropping the details.
With GearBox®, you can:
- Assign signage kits by store type, region or format
- Lock templates with editable fields for pricing, hours or contact info
- Route files directly to approved print vendors
- Filter access so local teams only see what applies to them
- Track campaign delivery and usage by location
No more emails, PDFs or signage arriving two weeks late.
Use Case: How Applebee’s Manages POS Branding With GearBox®
Applebee’s needed to execute national campaigns with local customization across hundreds of restaurants—without compromising brand integrity.
With GearBox® by IRIS, they:
- Delivered kits filtered by restaurant layout and tier
- Enabled safe updates to contact info or local pricing
- Routed print materials automatically to locations
- Locked brand visuals, logos and legal disclaimers
- Tracked rollout status across all regions
Result: Every table had the right offer, every window displayed the correct promo, and every guest saw a consistent brand.
Conclusion
Point of sale branding is where strategy becomes reality. But it only works if your materials arrive on time, look right and follow the brand rules.
GearBox® by IRIS helps distributed brands scale POS branding without chaos—ensuring every store, dealer or restaurant delivers the right campaign, every time.
Talk to IRIS to see how your team can improve signage delivery and brand consistency in the field.
