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Introduction
Point of sale materials (POS materials) are critical to in-store conversions—but they’re often where campaign execution breaks down.
Maybe the wrong signage kit gets delivered. Maybe the restaurant never receives their table tents. Maybe the field team modifies a flyer outside of brand compliance. Whatever the case, if your POS materials don’t reach the floor correctly, your campaign doesn’t work.
At IRIS Strategic Marketing Support (IRIS), we support marketing teams that need more than design. With GearBox® by IRIS, brands route, fulfill and track POS materials across every store type and region—ensuring that what gets planned actually gets executed.
What Are Point of Sale Materials?
Point of sale materials (or POS materials) are branded print and physical items displayed in-store to support a campaign or promotion. These can include:
- Window clings
- Table tents
- Posters and banners
- Floor decals
- Counter displays
- Menu inserts or signage
- Shelf talkers
- Static clings for glass, doors or drive-thru
In fast-moving categories like QSR or retail, POS materials are what customers actually see—often more than the digital ad that brought them in.
Why POS Materials Need Structure, Not Just Files
1. One-Size-Fits-All Doesn’t Work
Not every store has the same layout, signage space or display permissions. POS kits must be segmented by store type.
2. Field Teams Can’t Route Print on Their Own
When signage is handed off via email or PDFs, delivery is late, inconsistent or skipped.
3. Templates Must Protect Branding and Legal Copy
Even minor customizations can compromise compliance if edits happen outside approved systems.
4. No Visibility = No Accountability
Without a system, you can’t track who received what, what was used, or whether rollout actually happened.
What Strong POS Campaigns Require
Pre-Mapped Kits by Store Format or Region
Kits should be assembled based on signage zones, franchise format, or local compliance requirements.
Locked Templates With Editable Fields
Field teams can update location-specific details—like store hours or pricing—without touching logos, layout or disclaimers.
Vendor Coordination Built In
POS files should route directly to pre-approved printers, based on geography or campaign schedule.
Usage Tracking and Delivery Confirmation
Track rollout status, usage and fulfillment confirmation—all from the same platform.
How GearBox® by IRIS Powers POS Material Execution
GearBox® by IRIS supports full execution of POS campaigns across multi-location environments. Instead of just handing off creative, brands can:
- Assign signage kits by region, store type or license tier
- Lock brand-critical creative while enabling safe customization
- Route files to approved vendors based on market
- Set up fulfillment timelines that match campaign launches
- Track usage, downloads and execution status per location
No more missed signage. No more rogue edits. No more guesswork.
Use Case: Applebee’s Routed POS Kits by Restaurant Type With GearBox®
Applebee’s operates across hundreds of locations—each with different interior layouts and signage zones. For seasonal promotions, they needed to ensure each restaurant received a POS kit that matched their format and was launched on time.
With GearBox® by IRIS, they:
- Assigned campaign assets by restaurant type
- Protected brand standards using locked templates
- Routed print signage to vendors based on region
- Ensured timely delivery to every location
- Tracked rollout and fulfillment completion
Read the Applebee’s Case Study
Result: every promotion looked consistent, launched on time and supported in-store experiences that matched customer expectations.
Conclusion
Point of sale materials aren’t just artwork—they’re execution tools. To build trust and drive action at the local level, you need the right signage in the right place at the right time.
GearBox® by IRIS helps brands deliver POS campaigns that are segmented, fulfilled and tracked by store—so your messaging doesn’t stop at the file.
Talk to IRIS to structure your next campaign from asset to execution.
