Point of Sale Printing: Campaign Execution’s Final (and Most Forgotten) Step

Introduction

For distributed brands, the campaign isn’t complete until it’s on the counter, on the table or in the window. Whether it’s a seasonal promo, limited-time offer or in-store signage refresh, point of sale printing is often the last touchpoint—and the easiest to mess up.

Without structure, you’re left with:

• Email requests from field teams
  
  
• Manual uploads to print vendors
  
  
• No version control across locations
  
  
• Missed deadlines or mismatched materials
  
  

GearBox® by IRIS Strategic Marketing Support (IRIS) eliminates the chaos by making POS printing part of your marketing workflow—not an afterthought.

What Is Point of Sale Printing?

Point of sale printing is the production and distribution of in-store or in-location campaign materials designed to drive attention, engagement or conversion at the final buying moment.

Examples include:

• Table tents
  
  
• Window clings
  
  
• Counter cards
  
  
• Menu inserts
  
  
• Floor decals
  
  
• Endcap signage
  
  

For national brands with multiple locations, printing these assets must be centralized in strategy but localized in execution—and routed with control.

Common Challenges in POS Printing Across Multi-Location Brands

1. Manual Fulfillment Requests
Field teams email for materials, creating delays, confusion and brand drift.

2. Inconsistent Branding or Versioning
Without a locked system, stores may use outdated or off-brand materials.

3. Wrong Kits at the Wrong Locations
When store type or region isn’t considered, you risk sending the wrong materials—wasting both money and campaign momentum.

4. No Visibility Into Rollout
You can’t track which stores received signage, which kits went where or what got used.

How GearBox® by IRIS Streamlines Point of Sale Printing

GearBox® automates the logic between campaign intent and field execution:

• Assigns kits by store ID, tier or region
  
  
• Locks branding and legal content in all templates
  
  
• Allows safe customization for location-specific details
  
  
• Routes files to approved vendors for printing
  
  
• Tracks usage, delivery and rollout by location
  
  

Your POS printing becomes part of the marketing calendar—not an extra project with last-minute chaos.

Use Case: Applebee’s Delivers POS Kits With GearBox®

Applebee’s marketing team needed a way to localize POS signage while maintaining speed, consistency and control.

With GearBox® by IRIS, they:

• Built campaigns with segmented signage kits by store type
  
  
• Locked key visual and legal components
  
  
• Allowed individual restaurants to customize hours, contacts or pricing
  
  
• Routed print fulfillment directly to each store
  
  
• Monitored usage and tracked rollout per campaign
  
  

Read the Applebee’s Case Study

This ensured every campaign launched accurately, on brand and on time—without extra back-and-forth.

Conclusion

If your POS signage is managed through PDFs, shared folders or email chains, you’re not just risking brand integrity—you’re slowing down every campaign.

GearBox® by IRIS connects campaign planning to real-world execution, making point of sale printing smooth, trackable and scalable across your network.

Talk to IRIS to see how GearBox® can power your print fulfillment and signage execution by location.