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Introduction
POS displays are one of the most visible pieces of your marketing campaign. But for brands managing hundreds of locations, visibility isn’t the problem—consistency, speed and customization are.
When marketing is asked to ship signs, menus and promos to hundreds of franchisees, things break fast:
- Wrong materials at the wrong stores
- Delayed signage for national campaigns
- Off-brand edits made at the store level
IRIS Strategic Marketing Support (IRIS) solves this with GearBox®, a marketing logistics platform that ensures POS displays are routed, customized and fulfilled—on time and on brand.
What Are POS Displays?
POS displays (Point of Sale displays) are marketing materials placed at or near the checkout area or transaction point inside a store or restaurant.
They include:
- Countertop signs
- Table tents
- Window decals
- Menu inserts
- Promotional signage for limited-time offers
- Checkout signage or small-format display screens
Their purpose is to influence purchasing decisions in real time.
The Challenge of Managing POS Displays Across Locations
1. No Standardized Kit Assignment
Store formats vary—so POS kits can’t be one-size-fits-all. Without structured assignments, stores receive displays they can’t use.
2. Manual Vendor Coordination
Marketing teams often manage vendor routing manually—leading to missed deadlines or overages.
3. Customization Gets Risky
When local operators edit templates themselves, compliance and branding suffer.
4. No Rollout Tracking
It’s hard to know which stores used what, when—or whether a campaign launched at all.
How GearBox® by IRIS Simplifies POS Display Execution
GearBox® by IRIS gives marketing teams full control over POS display deployment—without the chaos of spreadsheets, email threads or last-minute print orders.
With GearBox®, you can:
- Assign signage kits by location profile (format, region, license type)
- Enable editable fields for hours, pricing or contact info—while locking branding
- Route display orders directly to local vendors
- Track campaign usage and fulfillment per store
- Store asset history and control versioning
POS display rollout becomes automatic, repeatable and compliant.
Use Case: Applebee’s Gets POS Signage to Stores—On Time, Every Time
Applebee’s needed to execute national campaigns across its franchise locations—with each restaurant requiring different versions of signs.
With GearBox® by IRIS, they:
- Assigned signage kits based on restaurant layout
- Protected logos, colors and disclaimers with template locks
- Enabled safe local edits for hours or promotions
- Routed signs to print vendors by region
- Tracked campaign rollout by location
Read the Applebee’s Case Study
The result: faster execution, fewer errors and stronger brand compliance.
Conclusion
POS displays are simple in theory, but difficult to manage at scale.
GearBox® by IRIS helps brands launch POS signage campaigns that work—assigned by store, controlled by marketing, and executed with precision.
If you’re managing signage across dozens or hundreds of locations, talk to IRIS to get structure behind the scenes.
