.png)
Introduction
If you support a quick service restaurant brand, you already know the pressure. Campaigns have to go live across hundreds of stores—on time, on brand and with the right signage in the window before the breakfast rush.
There’s no room for slow approvals, scattered assets or manual vendor routing. That’s why QSR teams choose GearBox® by IRIS Strategic Marketing Support (IRIS). It helps brands roll out campaigns fast, localize what matters and make sure every store has what it needs—without chasing spreadsheets.
What Slows Down QSR Marketing Teams
1. Signage and Print Lives Outside the System
You’ve got the campaign creative—but routing it to vendors is a separate task, often managed by email.
2. No Easy Way to Customize by Store Type
A mall location needs one version, a drive-thru needs another. If your system isn’t built for variations, local teams get stuck or go rogue.
3. Launch Windows Are Tight
When a campaign needs to launch nationwide on a Tuesday, missing signage in just one region can blow it.
4. Brand Control Slips at the Edges
Franchisees want flexibility—but that flexibility often leads to off-brand flyers, outdated promos or missing disclaimers.
How GearBox® Supports Quick Service Restaurant Campaign Execution
Organizes Assets by Store Type, Region or Franchise Tier
GearBox® makes sure every user sees exactly what applies to them—no clutter, no confusion.
Uses Locked Templates With Editable Fields
Franchisees can adjust hours or pricing while keeping logos, layouts and disclaimers consistent.
Automates Vendor Fulfillment
No more emailing files to printers. GearBox® routes assets directly to signage and print vendors, with delivery tracking included.
Tracks What’s Used and What’s Missing
See which locations have launched, what signage was delivered and where adoption needs a boost.
Use Case: How Applebee’s Brought Structure to Franchise Marketing
Applebee’s needed a scalable way to deliver campaign kits to franchisees—without losing visibility or control.
With GearBox®, IRIS helped Applebee’s:
- Provide location-specific campaign kits
- Route signage and materials directly to vendors
- Lock critical brand elements while allowing local edits
- Track usage and fulfillment across hundreds of stores
Read the full Applebee’s Case Study
Conclusion
If you're managing a quick service restaurant brand, speed and consistency aren’t tradeoffs—they’re both required. GearBox® helps QSR teams launch campaigns with fewer errors, less manual work and more confidence that every location is on track.
From creative to customization to fulfillment, IRIS helps QSR marketing teams run leaner, faster campaigns—without chasing files or sacrificing brand integrity.
Talk to IRIS to learn how GearBox® can support your next rollout.
