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Introduction
There’s no shortage of companies selling screens. But for a quick service restaurant digital signage program to actually work, someone has to manage the creative, version control, partner access, fulfillment and install.
That’s where most QSR teams struggle—not with the hardware, but with the process.
GearBox® by IRIS Strategic Marketing Support (IRIS) helps brands manage digital signage campaigns across franchise locations without falling into file chaos or endless email threads. From asset approval to vendor routing, GearBox® keeps everything in one place—so your campaigns go live on time, with the right content, in the right place.
What Makes QSR Digital Signage Harder Than It Looks
1. It’s Not Just “Send and Display”
Every location might need a different offer, a different layout or specific compliance rules.
2. Campaign Versions Multiply Fast
That one lunch combo? It turns into 30 versions based on pricing, store type or regional menus.
3. Franchisees Want Flexibility—But You Still Own the Brand
When field teams can make unlimited edits, digital signage quickly becomes inconsistent or off-brand.
4. Vendors and Installers Work Outside the Marketing Team
Getting files into the right format and onto the right screens requires coordination across teams and partners.
How GearBox® Helps QSR Teams Execute Digital Signage Smoothly
Houses All Creative by Campaign, Region and Store Type
GearBox® keeps every version organized, locked and available only to the teams that need it.
Supports Editable Templates With Brand-Safe Guardrails
Franchisees can update pricing or hours, but core design elements stay locked.
Routes Content to Digital Vendors Automatically
No more emailing files to tech teams. GearBox® integrates with your vendor network so signage updates happen faster.
Tracks What’s Live, What’s Late and What’s Missing
Dashboards show you which stores have updated content running and where follow-up is needed.
Example: How Applebee’s Brought Control to Franchise Signage
Applebee’s needed a way to manage signage across hundreds of locations—each with different needs, timelines and store types.
With GearBox®, IRIS helped:
- Segment creative by store format and market
- Lock branding while allowing regional flexibility
- Route signage files to vendors for print or digital
- Track usage and install status across every franchisee
Read the full Applebee’s Case Study
Conclusion
Quick service restaurant digital signage has huge potential—but only if it's launched and managed the right way. Without the right tools, even the best-designed campaign gets lost in the shuffle.
GearBox® by IRIS gives your QSR team a centralized, repeatable way to manage digital content—so every screen shows the right message, at the right time, in every location.
Talk to IRIS and let’s simplify your digital signage process from end to end.
