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Introduction
If you manage marketing for a restaurant brand—especially one with franchisees, field teams or multiple regions—then you know branding isn’t just a creative exercise. It’s about consistency, speed and making sure every market represents the brand the right way.
Restaurant branding isn’t what you design. It’s what your customers actually see—from digital menu boards to printed promos to what gets installed on windows.
That’s where GearBox® by IRIS Strategic Marketing Support (IRIS) supports restaurant brands. We help teams protect what matters while giving local stores the flexibility to launch on time.
Where Restaurant Branding Falls Apart in the Field
Store Teams Use Outdated Assets
Campaigns change, menus shift and offers expire. But when files live in folders or emails, stores pull the wrong versions.
Custom Edits Go Off Brand
Franchisees want to tweak hours, offers or contact info—but when they start dragging logos or changing fonts, your brand starts to break.
Signage Gets Delayed or Lost
Without a system to manage routing and vendor coordination, in-store branding ends up late—or missing entirely.
No One Knows What’s Live
Marketing built the campaign. Stores might have used it—or not. There's no clear view of what’s actually happening.
How GearBox® by IRIS Keeps Restaurant Branding Consistent Across Every Market
Locked Templates With Editable Fields
Give franchisees the freedom to localize what matters—without touching what shouldn’t change.
Role-Based Access by Market or Store Type
Every user sees only what’s relevant for their region, format or tier.
Built-In Fulfillment Routing
Once assets are finalized, GearBox® sends them directly to print and signage vendors—no file chasing.
Campaign and Asset Usage Tracking
Know who downloaded what, which assets were used and where you need to follow up.
Use Case: How Applebee’s Protected Their Brand Across Franchise Locations
Applebee’s needed to give franchisees tools to localize campaigns—without opening the door to inconsistent branding.
With GearBox®, IRIS helped them:
- Deliver editable marketing materials with brand-critical elements locked
- Segment content by franchise tier, region and store type
- Route assets directly to vendors
- Track signage usage and campaign adoption across hundreds of locations
Read the Applebee’s Case Study
Conclusion
Restaurant branding doesn’t live in a brand book. It lives in window decals, signage, flyers, digital menus and promo materials—and it’s only effective when it’s used right in the field.
GearBox® by IRIS helps restaurant marketing teams maintain brand consistency across every store—while still supporting the flexibility field teams need to launch campaigns fast.
Talk to IRIS to keep your brand aligned, your assets protected and your vendors in sync.
