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Introduction
Most teams hear vendor marketing and think co-promotions or channel relationships. But for brands running campaigns across regions, vendor marketing has a much more practical meaning: getting files to printers, signage to stores and materials where they need to be—on time.
That’s what GearBox® by IRIS Strategic Marketing Support (IRIS) is built to solve.
GearBox® helps brands link marketing content directly to vendor workflows—removing the emails, reducing manual routing and giving teams visibility into fulfillment and install across every market.
Where Vendor Marketing Breaks Down
Files Get Stuck in Someone’s Inbox
The asset’s ready, but now it’s being forwarded, reattached and manually routed—delaying launch.
Vendors Are Disconnected From Campaign Timelines
They often get brought in after materials are finalized—too late for proactive planning or coordination.
There’s No System to Track What Was Delivered
Teams rely on “did you get this?” emails and follow-up calls just to check status.
Regional Needs Don’t Match a Central Workflow
Not all vendors serve all locations. And not every store type uses the same signage. But most tools can’t manage those details.
What GearBox® Adds to Vendor Marketing
Built-In Fulfillment Logic
Assign vendors by market, store type or campaign. GearBox® handles the routing, so your team doesn’t have to.
Real-Time Delivery and Install Tracking
See what’s been printed, shipped or installed—without following up manually.
Template Locking Plus Field Edits
Franchisees or regional teams can edit hours, pricing or contact info, but logos and layout stay protected.
Vendor Activity Dashboards
Review completion by vendor, see which jobs are pending and catch fulfillment gaps before they delay the campaign.
Use Case: How Ply Gem Connected Campaigns and Vendors With GearBox®
Ply Gem runs marketing through a national network of dealers and needed a better way to coordinate signage fulfillment without slowing the team down.
With GearBox®, IRIS helped Ply Gem:
- Route assets automatically to vendors based on dealer type or location
- Give local partners editable templates with brand guardrails in place
- Eliminate the need for email routing and follow-up
- Track delivery and usage across all dealer groups
Conclusion
Vendor relationships are important—but vendor performance is what makes your campaign succeed. When execution is manual, things fall through. When it’s managed in GearBox®, it runs like part of your team.
GearBox® by IRIS helps marketing teams centralize file routing, vendor coordination and delivery tracking—so every campaign hits the floor the way it was planned.
Talk to IRIS to take the manual work out of vendor marketing.
