Fusion Growth Partners

The Challenges

Fusion works with hundreds of real estate professionals, each with unique marketing needs and business systems. As they scaled, they faced several logistical and operational hurdles:

Complexity of Customization

Supporting nearly 1,000 individual agents, each with specific branding standards, unique marketing campaigns, mailing lists, and the need to generate leads at a local level.

Seamless Integration

To provide a truly "all-in-one" solution, Fusion required a partner who could handle the full range of marketing capabilities – from design to fulfillment – in a way that kept the process simple for their clients.

Efficiency and Scalability

Fusion’s manual workflow required team members to receive order requests, coordinate with vendors, manage billing and report order status. This approach quickly became unsustainable as their partner network grew.

Vendor Management

Instead of a single streamlined process, Fusion found themselves juggling numerous vendors, each with different pricing structures, turnaround times and communication styles. This added layers of complexity that slowed execution and increased the risk of errors.

The Solution

Fusion partnered with IRIS Strategic Marketing to leverage the GearBox® platform as the foundation for scalable, partner-focused marketing. What began as a fulfillment solution quickly grew into a broader system that enabled Fusion’s real estate partners to launch customized local campaigns with ease. Using GearBox®, Fusion can manage the individual marketing needs of 900+ partners—supporting personalized print and digital campaigns, branded merchandise and more—while ensuring accuracy, efficiency and visibility across every order.

Key Benefits and Impact

Exceptional Efficiency and Automation

GearBox® transformed a once complex, manual workflow into a fully automated process. Organizing orders by agent and managing everything from print through fulfillment, the platform eliminated logistical bottlenecks and scaled seamlessly.

Enhanced Partner Experience

Campaign execution now happens behind the scenes, delivering high-quality, targeted materials without requiring partners to manage vendors, coordinate production, or track fulfillment.

Expanded Service Offerings

With GearBox® as its foundation, Fusion has been able to build beyond print services to include new initiatives like a premium “swag” store, further elevating the value provided to partners.

IRIS is the ultimate “multi-tool” for us. GearBox® can practically make your coffee and get your dry cleaning. We could have gone to a standard printer, but the order fulfillment and ability to manage 900+ partners and their individual orders all at the same time, is where they really shine. They’re our secret weapon.

Kyle B.

Chief Experience Officer

Looking Forward

By leveraging the advanced capabilities of IRIS Strategic Marketing, Fusion Growth Partners has created a scalable and efficient system that allows them to focus on what they do best: helping their real estate clients grow and succeed. The partnership has not only optimized their current operations but also opened the door to future opportunities, reinforcing their position as a true "all-in-one" solution for real estate professionals.

Schedule a demo today and learn how IRIS GearBox® can elevate your client relationship capabilities.

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Fusion Growth Partners Case Study

The Ultimate Growth Engine

The Challenges

Key Benefits and Impact