Global Brand Control Without Losing Local Impact
A Guide for CMOs on Scalable Brand Governance
Brand governance is more than design guidelines. It protects brand equity, ensures compliance and builds customer trust across every market. For CMOs managing multi-region teams, the challenge is balancing control with creative flexibility.
This guide shows how to create a scalable brand governance model that empowers local teams while maintaining global standards.
Download the Brand Governance Guide to learn how to:
• Define ownership, workflows and approval structures
• Give local teams creative freedom with locked templates
• Eliminate off-brand, outdated or noncompliant content
• Reduce legal risk with real-time asset control and tracking
• Learn from brands like Steelcase and Meritage Homes who’ve scaled with structure
GearBox® by IRIS Strategic Marketing Support (IRIS) helps global brands stay agile, aligned and authentic everywhere they show up.
