Scalable Marketing Tactics for Franchisees and Corporate Teams
Optimizing Multi-Unit Ownership
As multi-unit operators become the norm—not the exception—franchise systems must evolve. Supporting high-growth franchisees means delivering marketing tools that scale with their operations.
This guide breaks down how franchisors and multi-unit owners can:
• Standardize marketing campaigns across multiple locations
• Balance local flexibility with brand consistency
• Streamline co-op budgeting and fund management
• Leverage cross-unit data to improve performance
Built for franchise marketing and operations leaders, this guide outlines how GearBox® by IRIS empowers scalable, efficient marketing—without compromise.
Download the guide and equip your franchise network to grow faster and smarter.
