ROI-Centric Distributed Marketing: A CFO–CMO Alignment Guide
Prove the Value of Marketing Through Financial Performance
To secure long-term investment in distributed marketing, CMOs must speak the CFO’s language. This guide shows how to align marketing strategy with financial goals, linking co-op spend, local campaigns and partner incentives to measurable outcomes.
In This Guide, You’ll Learn How To:
• Tie marketing investments to revenue, not just engagement
• Improve co-op fund accountability and program compliance
• Use finance-friendly dashboards to report marketing ROI
• Automate fund tracking, approvals and audit readiness
See how GearBox® by IRIS helps marketing and finance teams move from friction to alignment.
Why You Need This Guide:
• Strengthen CFO trust with visibility into campaign returns
• Streamline co-op governance and reduce fund leakage
• Eliminate silos between finance and marketing
• Turn your distributed marketing program into a strategic asset
Download your free guide and unlock smarter, ROI-driven growth.
