Scale Promotions with Precision and Local Relevance
A Guide to Regional Campaign Execution for Building Supply Marketers
Pricing in the building products industry is never one size fits all. Freight, inventory and regional compliance rules make every market unique, and your promotions need to reflect that.
This guide shows how to run market-specific campaigns that are fast, brand-safe and tailored to real operational variables, using GearBox® by IRIS Strategic Marketing Support (IRIS).
Download the Guide to learn how to:
• Customize promotions by region, SKU availability or dealer type
• Equip dealers with editable, compliant marketing templates
• Ensure pricing accuracy across printed and digital assets
• Launch campaigns faster with self-service tools
• Track usage and performance by region to see what works
Discover how Fiberon improved local pricing accuracy and reduced support requests by managing promotions through GearBox®.
