SRS Distribution Case Study

Raising the Roof on Co-Op

IRIS GearBox® delivers centralized control and real-time ROI, maximizing manufacturer funds and fueling local marketing success.
70+
National Vendors
Engaged
900+
Funded Events
Annually
$2MM+
in Increased Fund
Utilization
SRS Distribution, a leading national distributor of roofing materials and building products, faced significant challenges in maximizing the utilization of manufacturer co-op funds. With its vast network of 70+ national vendors, managing and leveraging available resources was complex and time consuming, hindering the company’s ability to drive local marketing initiatives and demonstrate ROI.

The Challenges

Large Disconnected Manufacturer Network
Difficulty in identifying and accessing available resources from numerous manufacturers.
Resource Access
Millions of dollars in potential co-op funding were underutilized due to inefficient access and management.
Spend Capture
The need to capture both manufacturer co-op and localized marketing expenditures.
ROI Verification
Inability to accurately measure ROI on local marketing efforts, limiting requests for additional funding.
The Solution
Recognizing the need for a scalable and flexible solution, SRS partnered with IRIS Strategic Marketing to implement its GearBox® platform and leverage the Reverse Co-op Engagement Tool. The goal was to streamline their processes, improve visibility and drive better ROI.

Key features of the IRIS GearBox® platform that addressed the challenges:

Co-op Program Management
Enabling SRS to establish an interactive co-op program, allowing their channel partners to access funds from 70+ vendors.
Seamless Financial Connectivity
Funding utilization and vendor engagement are synchronized with SRS's accounting system, enabling automated fund requests, invoices, and P/L statements.
Strategic Co-op Fund Deployment & Performance Tracking
Offers real-time access to funds, optimizing local marketing and delivering actionable ROI insights to vendors.
Intelligent Form Automation for
Co-op Funds
Automates form creation with spending limits and tailored marketing suggestions, driving better ROI.
Strategic Local Marketing with Consistent Brand Representation
Converge enables targeted campaigns while maintaining a cohesive brand image.
Data-Driven Marketing Optimization with Real-Time ROI Reporting
Enables SRS to analyze campaign performance and refine strategies for maximum ROI.
SRS maximized its operational effectiveness through the
implementation of IRIS Gearbox®, leading to:
Enhanced Accountability
Improved visibility of fund requests and resource utilization through the reverse co-op engine and accounting integration.
Improved Partner Engagement
Streamlined end-to-end experience with an intuitive user interface and integrated approval hierarchy.
Increased Corporate Controls
Centralized co-op structures for both national and local vendor utilization.
Informed Decision Making
Data-driven insights from real-time reporting, empowers strategic spending on high-ROI initiatives.
Flexibility
Dynamic platform adjustments based on user credentials, accommodate varying vendor budgets and site functionalities.
$2MM+ in Increased Fund Utilization
SRS has been able to leverage the tools available in GearBox® to increase their co-op engagement by over $2mm annually.
900+ Funded Events Annually
The Gearbox® platform allows for a large number of events to be funded annually.
The IRIS Reverse Co-op engine allows SRS to effectively manage our large network of national co-op accounts and helps to ensure we don't miss out on local vendor engagement to maximize an event's financial support.
Chad G.
SRS leverages a suite of GearBox® modules to streamline their processes:
  • User Hierarchy
  • Reverse Co-op Module
  • Automated Client Group Management
  • Vendor Management
  • Converge Online Designer
  • Formulate Online Forms Builder
  • Offline Reimbursement
  • External User Engagement
  • Digital Asset Management
  • Accounting A/R and A/P automated tools
  • Online Payment Management
  • Platform Layout Wizard
  • Interactive Reporting Suite
Schedule a demo today and learn how IRIS GearBox® can streamline your co-op management and drive growth for your organization.
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