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Introduction
B2B rewards programs are a popular way to engage partners, dealers and franchisees. But too often, rewards are disconnected from what really matters—marketing execution.
If partners can claim points or perks without launching a campaign, staying on brand or proving any impact, the system breaks down.
At IRIS Strategic Marketing Support (IRIS), we help brands use GearBox® by IRIS to connect their B2B rewards to real activity. That means partners earn when they actually do the work: use the right assets, follow the brand rules and launch on time.
What Are B2B Rewards?
B2B rewards are incentive programs that brands offer to their business partners—dealers, franchisees, regional offices or resellers—in exchange for taking specific actions.
Rewards might be based on:
- Campaign participation
- Co-branded asset usage
- Product placement or promotion
- Training completion
- Hitting sales or engagement goals
But without structure, B2B rewards often turn into giveaways—not performance-based motivators.
The Problem With Unstructured Rewards Programs
1. No Visibility Into Execution
You don’t know if partners actually used the signage, followed the campaign rules or launched anything at all.
2. Off-Brand Customization Gets Rewarded
Partners modify assets freely, and the brand pays for campaigns that don’t meet standards.
3. Manual Submissions Are Unverifiable
Photos, PDFs or claims are submitted via email with no real proof of rollout.
4. Rewards Go to the Loudest, Not the Best
Without usage tracking, the most organized—not the most compliant—partners earn the most.
What a Modern B2B Rewards Program Needs
Pre-Defined, Brand-Approved Campaign Kits
Partners should only earn rewards by launching campaigns that were assigned to them—and that meet brand guidelines.
Locked Templates With Local Customization
Allow flexibility for pricing or contact info, but lock logos, layouts and disclaimers to stay brand-safe.
Built-In Tracking and Asset Usage Logs
Track who downloaded, customized or fulfilled materials—and when.
Reward Triggers Based on Execution, Not Intention
Points or credit are only awarded when rollout actually happens.
How GearBox® by IRIS Powers Execution-Driven B2B Rewards
GearBox® by IRIS connects campaign rollout to partner performance—and ties that activity directly to your B2B rewards program.
With GearBox®, marketing teams can:
- Assign campaigns by region, partner type or license
- Enable safe edits using locked templates
- Route materials directly to fulfillment partners
- Track usage and downloads per location
- Use that data as the foundation for reward eligibility
It transforms rewards into a system of action—not just goodwill.
Use Case: Ply Gem Used GearBox® to Track Reward-Eligible Dealer Campaigns
Ply Gem supports a dealer network that earns rewards for participating in brand campaigns. Before GearBox®, eligibility was inconsistent and unverifiable.
With GearBox® by IRIS, they:
- Delivered campaign kits segmented by dealer profile
- Locked branding and legal copy into every template
- Tracked campaign rollout by partner and region
- Used asset usage reports to determine reward eligibility
- Eliminated disputes over whether campaigns were launched
Now, rewards go to partners who follow the plan—not just those who ask.
Conclusion
B2B rewards programs are only effective when they reinforce behavior that matters. If partners launch off-brand campaigns and still earn points, the brand loses.
GearBox® by IRIS gives you the tools to reward partners based on real execution—helping brands maintain control, consistency and campaign impact.
Talk to IRIS to align your B2B rewards with execution you can measure.
