Channel Marketing Solutions That Actually Support Execution

Introduction

If your brand supports dealers, franchisees or regional partners, you know this truth: sending them a folder of assets doesn’t mean they’ll actually launch the campaign.

Real channel marketing solutions don’t stop at content access—they support campaign assignment, brand-safe customization and signage fulfillment.

At IRIS Strategic Marketing Support (IRIS), we work with national brands to help them manage campaign logistics across complex networks. GearBox® by IRIS gives those brands the control they need and gives partners the tools to execute without manual lift or brand risk.

Why Most Channel Marketing Tools Fall Short

1. Files Are Shared, Not Assigned
If every partner sees every asset, confusion follows. Dealers use outdated versions or the wrong template altogether.

2. Customization Happens Off-System
Without safe templates, partners create materials manually—introducing errors, legal risks and layout issues.

3. Print and Fulfillment Are Disconnected
Most systems aren’t connected to production workflows. Signage or POP never gets printed or is ordered inconsistently.

4. There’s No Insight Into Who Launched What
Without usage tracking, marketing can’t prove ROI or guide improvements.

What the Best Channel Marketing Solutions Offer

Brand-Aligned Templates
Partners get editable fields for contact info, pricing or events—but can’t change logos, legal copy or formatting.

Campaign Assignment by Region or Partner Type
Each partner sees only the campaigns and kits built for their license, tier or geography.

Vendor Routing and Print Fulfillment
Signage, brochures and kits go directly to pre-approved vendors—no extra emails or manual orders.

Rollout and Usage Tracking
See who’s downloaded, edited, launched or skipped each campaign.

How GearBox® by IRIS Delivers Channel Marketing at Scale

GearBox® by IRIS gives brands the ability to structure campaign execution across their distributed network. Whether you support 50 partners or 5,000, GearBox® enables:

• Controlled access based on partner segmentation
  
  
• Editable templates that preserve brand standards
  
  
• Delivery of signage and collateral through connected vendors
  
  
• Campaign reporting by region, partner or rollout phase
  
  
• Instant updates to live campaigns across the network
  
  

It’s not just a portal—it’s an engine for execution.

Use Case: Steelcase Enabled Dealers With GearBox®

Steelcase needed to support dealer partners with marketing kits that allowed some flexibility—but within firm brand and compliance guardrails.

With GearBox® by IRIS, they:

• Delivered partner-specific content access
  
  
• Provided locked templates with fields for contact customization
  
  
• Routed materials through approved print vendors
  
  
• Monitored usage and engagement per dealer
  
  
• Gave national teams visibility into what was launching where
  
  

Read the Steelcase Case Study

This turned channel support from “send and hope” into a structured, trackable program.

Conclusion

Channel marketing solutions only work when partners can actually launch what you’ve built. That means more than access—it means guided customization, automated fulfillment and campaign tracking.

GearBox® by IRIS helps brands align local marketing with national standards—without bottlenecks, brand drift or manual processes.

Talk to IRIS to streamline your partner marketing and launch your next campaign with confidence.