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Introduction
Automation sounds great until you’re chasing down 18 versions of the same flyer and still emailing PDFs to print vendors.
For most brands running content across franchisees, dealers or sales teams, the challenge isn’t creating content—it’s delivering it to the right people, with the right customization, at the right time.
That’s where content marketing automation inside GearBox® by IRIS makes a real difference. We’re not just talking about email workflows or social media scheduling. We’re talking about campaign kits, signage, co-branded templates and vendor-ready assets—automated from build to field.
Where Content Marketing Automation Typically Falls Short
Marketing automation ≠ content execution
Most tools automate emails or ads. They don’t handle print files, regional signage or field customization.
“Automation” still involves five emails and a PDF
If your team is still approving edits or routing files manually, it’s not really automated.
One-size-fits-all content doesn’t work in the field
Local teams need to adjust hours, contacts or pricing—but that often breaks brand consistency.
There's no visibility into what’s being used
You sent the campaign. But did it launch? Did stores use the right version? Is the signage up?
What Real Content Marketing Automation Looks Like in GearBox®
Campaign kits, pre-loaded and ready to localize
You build the kit once—GearBox® organizes it by market, role or store type and serves it up automatically to the right users.
Templates that protect branding while allowing edits
Locked templates let field teams update local details without messing up layouts, logos or disclaimers.
Automated routing to print and signage vendors
Once content is finalized, GearBox® sends files straight to the correct vendor—no inboxes involved.
Dashboards that show usage, fulfillment and follow-through
Know what’s getting used, where campaigns are live and where support is needed.
Example: How Meritage Homes Scaled Content Without Scaling Chaos
Meritage Homes needed a way to deliver localized campaigns across hundreds of communities—without burning out their marketing team.
With GearBox®, IRIS helped them:
- Set up campaign kits by region and builder type
- Allow local teams to customize key fields
- Route signage automatically to vendors
- Track who used what, and where things were falling behind
Read the full Meritage Homes Case Study
Conclusion
If your idea of content marketing automation still involves chasing down local edits, manually tracking print orders or answering the same file request three times, it’s time to upgrade.
GearBox® by IRIS was built to automate the real marketing work—field-ready content, localized customization and fulfillment that actually happens.
Talk to IRIS and let’s build content systems that scale without burning out your team.
