What Is Display POS (And How Brands Get It Right at Scale)

Introduction

Display POS (Point of Sale) signage is one of the most visible parts of any in-store campaign. Whether it's a menu board, window cling or counter sign, it's what customers see when they’re about to decide.

But when you operate across 100+ locations, managing display POS becomes less about creativity—and more about logistics.

That’s where IRIS Strategic Marketing Support (IRIS) comes in. Using GearBox® by IRIS, brands like Applebee’s manage print signage across hundreds of stores with accuracy, speed and brand control.

What Is Display POS?

Display POS refers to any promotional signage or material placed near the checkout counter or within a store environment, intended to influence purchase decisions.

Examples of display POS include:

• Countertop signs or table tents
  
  
• Hanging signs or menu boards
  
  
• Window decals or clings
  
  
• Aisle endcap displays
  
  
• Interactive digital signage
  
  

Display POS helps increase sales of limited-time offers, reinforce promotions or improve brand experience inside physical locations.

Why Display POS Is Hard to Manage in Distributed Networks

1. Store Formats Vary
Not every location has the same layout or signage footprint. That means displays must be tailored to fit.

2. Print and Vendor Routing Takes Time
Without automation, signage orders are routed through spreadsheets, emails or individual requests—leading to missed deadlines.

3. Customization Risks Go Up
When local teams try to make their own edits, branding can suffer, or legal elements can get lost.

4. No Visibility Into What’s Displayed
Marketing teams don’t always know which locations used the signage or launched the campaign on time.

How GearBox® by IRIS Solves the Display POS Problem

GearBox® by IRIS turns POS signage into an organized, trackable, location-specific system.

It lets marketing teams:

• Assign signage kits by store type, region or franchise tier
  
  
• Lock branding while allowing safe edits (like local hours or pricing)
  
  
• Route signage orders to approved vendors automatically
  
  
• Track campaign usage by store or territory
  
  
• Ensure all signage follows compliance and design standards
  
  

Display POS isn’t just about what looks good—it’s about what actually goes up in the field.

Use Case: Applebee’s Print Signage Execution With GearBox®

Applebee’s needed to launch national campaigns with location-specific POS signage across its restaurant network.

With GearBox® by IRIS, they:

• Delivered editable templates for local signage
  
  
• Protected core branding and disclaimers
  
  
• Routed signage orders by restaurant type
  
  
• Tracked signage fulfillment and launch dates
  
  

Read the Applebee’s Case Study

The result: accurate rollout, improved campaign timing and better in-store consistency.

Conclusion

Display POS only works if it reaches the store in the right format, with the right messaging, at the right time. For franchise brands or multi-location businesses, that takes more than a printer—it takes a system.

GearBox® by IRIS gives you that system. Structured signage management, location targeting and vendor routing all in one place.

Talk to IRIS to manage your next campaign rollout with confidence.