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Introduction
Financial adviser marketing is a balancing act.
Marketing teams want to empower regional advisors and agents with customizable campaigns that speak to their clients. But compliance teams need control over every disclaimer, layout and logo. And legal can’t review hundreds of one-off files.
That’s where most financial services marketing platforms fall short—they offer access, not structure.
GearBox® by IRIS Strategic Marketing Support (IRIS) solves that problem. It gives marketing, legal and advisors a shared system to localize, protect and launch field-ready materials.
The Challenges of Financial Adviser Marketing
1. One Message Doesn’t Fit All
Advisors in Florida may need hurricane-related messaging. Teams in New York may need tax season campaigns. Localization matters.
2. Compliance Requirements Are High
Regulatory bodies require exact disclaimers, disclosures and version control. One wrong edit can trigger risk.
3. Execution Often Depends on Manual Lift
Signage, brochures and digital templates are created ad hoc, often in tools not built for compliance.
4. Visibility Is Limited
Marketing leaders have no centralized way to see what’s being used—or whether assets are out of date.
How GearBox® by IRIS Supports Financial Adviser Marketing
GearBox® isn’t just a repository—it’s a full campaign management platform tailored to distributed financial teams.
For marketing teams:
- Campaign kits are pre-approved and governed by brand and legal rules
- Regional edits are made safely within set fields
- Templates lock layouts, colors and disclaimers
- Asset access is filtered by license, role or branch
For compliance and legal:
- Version control and audit trails are built in
- No need to review PDFs sent from the field
- Disclaimers are locked into every file based on region or product
For regional offices and advisors:
- Easy access to pre-approved materials
- Ability to localize contact info, pricing or service areas
- Signage and brochures are routed directly to vendors without manual steps
It’s controlled, fast and measurable.
Adapted Use Case: GearBox® Enables Brand Control Across a National Services Network
A national services brand with hundreds of localized offices needed to run monthly campaigns with specific local edits—without losing control of branding or compliance.
With GearBox® by IRIS, they:
- Filtered campaigns based on license and service area
- Allowed safe edits while locking layouts and disclaimers
- Routed signage to print vendors with no manual emails
- Tracked usage by branch or advisor
Explore similar execution challenges in the Fitness Franchiser Case Study
The result: faster rollouts, stronger brand trust and compliance oversight—without creating bottlenecks.
Conclusion
Financial adviser marketing should be safe, scalable and localized. Advisors need tools to reach their market, and compliance teams need confidence that assets are brand-safe and up to date.
GearBox® by IRIS delivers the structure to support both sides—so campaigns can be launched with the right message, for the right audience, in the right format.
Talk to IRIS to streamline your marketing across all advisors, branches and service teams.
