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Introduction
Supporting local marketing at scale isn’t just about access to logos and flyers—it’s about giving every store or franchisee the right version of a campaign, with the right support, on the right timeline.
That’s why your team doesn’t need another content hub. You need a local marketing tool built for campaign rollout, signage delivery and customization within guardrails.
At IRIS Strategic Marketing Support (IRIS), we help national and regional brands launch and manage location-level campaigns with GearBox® by IRIS—a platform built for execution, not just storage.
What Is a Local Marketing Tool?
A local marketing tool helps distributed teams customize, access and activate brand campaigns that match their market, license or store format.
But not all tools are equal. A shared folder isn’t a tool. A generic DAM platform won’t route signage or lock down compliance. What marketers need is:
- Role-based access to assets
- Customization that protects branding
- Signage and vendor fulfillment
- Usage tracking and campaign rollout visibility
Anything less puts the campaign (and the brand) at risk.
Challenges Local Marketing Teams Face Without the Right Tool
1. Too Much Freedom, Not Enough Control
Local teams often edit materials manually—leading to brand drift, outdated content or compliance issues.
2. Lack of Segmentation
Every store sees every asset. It creates confusion, misuse or missed campaigns.
3. Manual Fulfillment
Teams are left emailing vendors or printing in-house without quality or delivery tracking.
4. No Campaign Oversight
Headquarters can’t see what’s launched or what’s lagging without field reporting.
How GearBox® by IRIS Works as a Local Marketing Tool
GearBox® by IRIS gives national brands and regional teams a single platform to support field execution—without losing brand control.
Here’s how it supports local teams:
- Campaign Assignment by Market or License Type
Every store, region or partner sees only the campaigns that apply to them. - Locked Templates With Editable Fields
Locations can safely customize details like contact info, hours or pricing—without touching logos, legal copy or layouts. - Built-In Fulfillment Routing
Materials are routed directly to vendors based on store geography, format or tier. - Rollout Tracking and Reporting
Teams can track who downloaded, ordered or launched what—so they can measure adoption, not just access.
Use Case: Ply Gem Supported Dealers With GearBox®
Ply Gem needed to give its dealer network tools to localize campaigns—while enforcing brand standards and managing signage fulfillment.
With GearBox® by IRIS, they:
- Delivered campaign kits by dealer type and location
- Locked brand identity in all materials
- Enabled editable fields for local customization
- Routed signage through vendors
- Tracked rollout and campaign usage per dealer
This wasn’t just file sharing—it was structured, brand-safe local marketing at scale.
Conclusion
The right local marketing tool doesn’t just give teams files—it gives them the ability to launch full campaigns safely and effectively.
GearBox® by IRIS makes that possible by connecting brand control with local customization, signage routing and field visibility.
Talk to IRIS to give your distributed teams the structure and speed they need—without sacrificing your standards.
