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Introduction
Supporting hundreds or thousands of stores sounds like a brand win—but multi location marketing quickly gets messy without structure.
Without systems for assigning campaigns, protecting branding or tracking fulfillment, you’re stuck sending folders and hoping for the best.
That’s why brands partner with IRIS Strategic Marketing Support (IRIS) to manage multi location marketing through execution, not just access. With GearBox® by IRIS, national teams stay in control while every location gets exactly what they need.
The Real Challenges of Multi Location Marketing
1. One Size Doesn’t Fit Every Store
Retail, franchise and dealer locations often differ in signage zones, license types, product offers or branding requirements.
2. Local Customization Is Risky Without Guardrails
When local teams edit files manually, it leads to off-brand creative, compliance issues and inconsistent rollout.
3. Fulfillment Gets Lost in the Middle
Even if assets are approved, routing them to the right vendors—on time—is often left to manual processes.
4. There’s No Visibility Into Launch Timing
If you don’t know who’s launched and who hasn’t, you can’t optimize or enforce accountability.
What Multi Location Brands Actually Need
To make multi location marketing work at scale, brands need:
- Campaign assignment by location type or region
- Locked templates with safe fields for local edits
- Pre-approved vendors connected directly to the system
- Usage tracking to see what’s being used and where
- Central controls that still allow field flexibility
This isn’t just about sharing assets. It’s about sharing execution responsibilities—with the right structure.
How GearBox® by IRIS Solves Multi Location Marketing at Scale
GearBox® by IRIS is more than a marketing asset library—it’s the infrastructure for national-to-local campaign control.
With GearBox®, your brand team can:
- Segment campaign kits by store tier, license or geography
- Protect layouts, logos and legal copy with locked templates
- Enable local teams to safely customize what matters
- Route materials to the right vendors automatically
- Track usage, downloads and fulfillment per store
- Deliver last-minute updates to all or selected locations instantly
It’s how national campaigns go live without daily inbox management or brand risk.
Use Case: Meritage Homes Scaled Local Campaigns With GearBox®
Meritage Homes needed to support marketing across dozens of local communities, each with its own pricing, inventory and legal disclaimers.
With GearBox® by IRIS, they:
- Delivered community-specific kits from headquarters
- Locked branding and compliance elements in all templates
- Enabled local teams to update only the fields that mattered
- Routed signage to approved vendors by region
- Tracked rollout status by community
Read the Meritage Homes Case Study
The result: centralized campaign control that still felt local to every buyer.
Conclusion
Multi location marketing requires more than shared folders or PDFs. It requires a platform built for segmentation, customization and fulfillment—without sacrificing consistency.
GearBox® by IRIS gives your team the tools to support every location with exactly what they need—while enforcing brand standards, campaign timelines and vendor workflows.
Talk to IRIS to launch campaigns your entire network can execute confidently.
