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Introduction
When people hear multichannel marketing automation, they usually think email blasts, CRM workflows or paid ads. That’s only part of the story.
For brands managing regional teams, retail stores or franchise networks, automation also has to include physical materials—like signage, in-store promotions and campaign kits.
That’s where most systems fall short.
At IRIS Strategic Marketing Support (IRIS), we help brands build automation that includes the field. With GearBox® by IRIS, you can assign, fulfill and track campaigns across every format—not just digital channels.
What Is Multichannel Marketing Automation (Really)?
Multichannel marketing automation means planning and delivering campaigns across multiple touchpoints—including:
- Email
- Print signage
- Point of purchase (POP) displays
- Digital ads
- In-store materials
- Web landing pages
- Location-specific promotions
The key to automation isn’t just delivery—it’s consistency, control and measurement across all those formats.
Why Most Automation Tools Ignore Field Execution
1. They Focus Only on Digital Delivery
CRMs and ad tools automate outreach—but can’t handle signage routing, kit fulfillment or store-level usage.
2. They Don’t Support Asset Segmentation by Store or Region
Most tools can’t assign different campaign versions to different partners, license types or locations.
3. They Lack Print and Vendor Workflows
Physical marketing still matters. Without built-in routing, the burden falls on internal teams or franchisees.
4. They Offer No Rollout Tracking
You might know who opened an email—but not who received signage, launched a campaign or stayed inactive.
How GearBox® by IRIS Powers Multichannel Automation Across Field Locations
GearBox® by IRIS fills the gap between digital workflows and real-world campaign execution. It enables brands to manage everything in one platform—assigning, customizing and routing campaigns across channels.
With GearBox®, you can:
- Assign campaigns to specific regions, license types or store formats
- Deliver brand-approved templates across digital and print formats
- Lock core branding while allowing location-specific customization
- Route signage, flyers or kits directly to vendors
- Track rollout and usage by location, region or partner
- Update campaigns live across every channel
Whether you're running a seasonal offer or a nationwide promo, GearBox® keeps every channel aligned—from email to countertop signage.
Use Case: Fitness Franchiser Launched a Multichannel Campaign With GearBox®
A national fitness brand needed to launch a New Year’s campaign across gyms in multiple states—with digital ads, in-gym signage and staff training kits, all customized by franchise.
With GearBox® by IRIS, they:
- Assigned digital, print and display assets by franchise license
- Allowed gyms to safely update pricing and contact info
- Locked branding and legal content in all formats
- Routed signage to vendors per state
- Tracked location-level adoption and performance
Read the Fitness Franchiser Case Study
The result: a multichannel campaign that looked local—but was powered nationally.
Conclusion
Multichannel marketing automation means nothing if execution breaks in the field. True automation supports digital and physical materials, centralized planning and localized delivery.
GearBox® by IRIS is the platform that brings your campaigns to life—across every touchpoint, channel and store.
Talk to IRIS to automate multichannel campaigns from concept to counter.
