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A Platform Built for Manufacturing

Manufacturing is complex, with distributed teams, intricate supply chains, and the need for localized marketing to support dealers and distributors.

GearBox® is a customizable platform designed to unify your operations, providing transparency and efficiency across every level of your business.

Brand inconsistency across dealers

Standardize branding with ready-to-use, compliant marketing assets.

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Inefficient co-op and loyalty fund use

Streamline fund management with built-in tracking and approval workflows.

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Dealers lack tools to market effectively

‍Equip teams with customizable campaigns, templates, and performance insights.

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FROM COMPLEXITY TO CLARITY

With GearBox by IRIS, PlyGem eliminated inefficiencies

$750k+

First Year ROI

$24MM

Co-op Managed

67%

Increase in MDF Requests

One Platform – Total Control

Challenges

6,000 distributors and 150+ team members made execution complex.
Siloed systems made it hard to track users, vendors, and fund usage.
National and local brand standards were difficult to enforce.
Coordinating 20+ vendors strained internal resources.

Solutions

IRIS implemented GearBox® to centralize marketing support and simplify vendor management.
Internal team structures were mirrored in the platform for precise, permissioned access.
Over 20 vendors were onboarded with tools and access tailored to their specific needs.
Offline purchases were tracked to manage $15M+ in co-op funds with full visibility.

Results

All tracked, managed, and optimized in real-time

via GearBox® by IRIS.

What Industry Leaders Are Saying

We needed a way to not only connect our Sales Reps with our Channel Partners, but provide an effective way to provide everyone the collateral support they needed. GearBox^® has brought an opportunity that I previously didn’t think existed. Now we can effectively bring every aspect of our Marketing initiatives into a single environment with complete visibility throughout.

Jim H.

Brand Marketing

See How Industry Leaders Drive Channel Success with IRIS

Case Study
Empowering the Steelcase Global Channel Partner Network
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Case Study
How Advisors Excel is Leveling Up Their Client Relationships With IRIS
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Case Study
Managing Multiple Channels in Real Time
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Download Free Marketing Resources

Access real examples and strategies powered by GearBox® by IRIS.

Partner Ecosystem Expansion Workbook
Strategies for Growth Beyond Direct Sales
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High-Stakes Compliance
What Every CMO Needs to Know About Multi-Region Marketing
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ROI-Centric Distributed Marketing
A CFO–CMO Alignment Guide
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Optimizing Channel Partner Performance
A Playbook for CMOs
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MANUFACTURING

Powering Manufacturing Operations with GearBox^®

A Platform Built for Manufacturing

With GearBox by IRIS, PlyGem eliminated inefficiencies