Blogs

Partner Engagement: How to Build a Loyal and Productive Channel
Partner Engagement: How to Build a Loyal and Productive Channel
IRIS
Consumer Marketing Solutions: Reaching the Customer in the Real World
Consumer Marketing Solutions: Reaching the Customer in the Real World
IRIS
Rebate vs Discount: Which Strategy Drives More Sales?
Rebate vs Discount: Which Strategy Drives More Sales?
IRIS
A Market Solution for the Chaos of Distributed Marketing
A Market Solution for the Chaos of Distributed Marketing
IRIS
Solutions Marketing: Solve the Problem, Don't Just Sell the Product
Solutions Marketing: Solve the Problem, Don't Just Sell the Product
IRIS
Marketing Planning Solutions That Actually Work in the Real World
Marketing Planning Solutions That Actually Work in the Real World
IRIS
Partner Incentive Program: How to Motivate Your Channel
Partner Incentive Program: How to Motivate Your Channel
IRIS
The Marketing Automation Landscape: It’s Not Just About Email
The Marketing Automation Landscape: It’s Not Just About Email
IRIS
Managing Online Reputation: It Starts Offline
Managing Online Reputation: It Starts Offline
IRIS
Hyper Local: Why Your National Brand Needs to Act Small
Hyper Local: Why Your National Brand Needs to Act Small
IRIS
A Local Marketing Platform That Keeps Headquarters and Store Managers Happy
A Local Marketing Platform That Keeps Headquarters and Store Managers Happy
IRIS
Channel Examples: Which Distribution Model Fits Your Brand?
Channel Examples: Which Distribution Model Fits Your Brand?
IRIS
What Is Channel Management? (And How to Stop the Chaos)
What Is Channel Management? (And How to Stop the Chaos)
IRIS
What Are Rebates? (And Why They Are a Nightmare to Manage)
What Are Rebates? (And Why They Are a Nightmare to Manage)
IRIS
Marketing Solutions That Fix Your Operations (Not Just Your Ads)
Marketing Solutions That Fix Your Operations (Not Just Your Ads)
IRIS
Distributor Inventory Management Software: Stop Guessing What You Have
Distributor Inventory Management Software: Stop Guessing What You Have
IRIS
Regional Marketing Tools: How to Win at the Local Level
Regional Marketing Tools: How to Win at the Local Level
IRIS
Vendor Coordination: How to Stop Chasing Printers
Vendor Coordination: How to Stop Chasing Printers
IRIS
Procurement Management for Marketing: Stop Herding Cats
Procurement Management for Marketing: Stop Herding Cats
IRIS
Why Your Marketing Team Needs an Enterprise Risk Management Solution
Why Your Marketing Team Needs an Enterprise Risk Management Solution
IRIS
What Location Based Targeting on Mobile Really Looks Like in Distributed Marketing
What Location Based Targeting on Mobile Really Looks Like in Distributed Marketing
IRIS
What Is Point of Sale Advertising and Why Execution Matters
What Is Point of Sale Advertising and Why Execution Matters
IRIS
A Real Example of Channel Management in Marketing That Works at Scale
A Real Example of Channel Management in Marketing That Works at Scale
IRIS
Point of Sale Branding That Actually Shows Up in the Field Meta Description:
Point of Sale Branding That Actually Shows Up in the Field Meta Description:
IRIS
Strategic Channel Management That Delivers on Execution
Strategic Channel Management That Delivers on Execution
IRIS
Compliance Marketing for Distributed Brands: How to Protect Your Message in the Field
Compliance Marketing for Distributed Brands: How to Protect Your Message in the Field
IRIS
Build a Partner Enablement Strategy That Powers Real Campaign Execution
Build a Partner Enablement Strategy That Powers Real Campaign Execution
IRIS
What Is a Promotion Strategy (and How to Make It Work in the Field)
What Is a Promotion Strategy (and How to Make It Work in the Field)
IRIS
Choosing the Right Channel to Market Isn’t Enough—You Have to Execute
Choosing the Right Channel to Market Isn’t Enough—You Have to Execute
IRIS
Why Online Reputation Management Is Important—And What Most Brands Miss
Why Online Reputation Management Is Important—And What Most Brands Miss
IRIS
Financial Adviser Marketing That’s Compliant, Localized and Field-Ready
Financial Adviser Marketing That’s Compliant, Localized and Field-Ready
IRIS
Hyperlocal Marketing Strategies That Actually Scale in the Field
Hyperlocal Marketing Strategies That Actually Scale in the Field
IRIS
Why Your Partner Management Platform Should Power Execution, Not Just Access
Why Your Partner Management Platform Should Power Execution, Not Just Access
IRIS
What Is Online Reputation Management (And Why Execution Matters)
What Is Online Reputation Management (And Why Execution Matters)
IRIS
Hyperlocal Marketing Tips for Brands With Real Locations
Hyperlocal Marketing Tips for Brands With Real Locations
IRIS
Paid Search for Franchises Requires More Than Clicks—It Needs Field Execution
Paid Search for Franchises Requires More Than Clicks—It Needs Field Execution
IRIS
A Real Example of Channel Management Done Right
A Real Example of Channel Management Done Right
IRIS
Measuring the Effectiveness of Location-Based Marketing Starts With Execution
Measuring the Effectiveness of Location-Based Marketing Starts With Execution
IRIS
What Is Local Marketing Software (And Why You Need It If You Manage More Than 10 Locations)
What Is Local Marketing Software (And Why You Need It If You Manage More Than 10 Locations)
IRIS
Channel Management Examples: How Brands Run Campaigns Across Complex Networks
Channel Management Examples: How Brands Run Campaigns Across Complex Networks
IRIS
What Is a Point of Sale Display (And How to Execute Them Across Locations)
What Is a Point of Sale Display (And How to Execute Them Across Locations)
IRIS
What Hyper-Local Search Means for Brands With Real Locations
What Hyper-Local Search Means for Brands With Real Locations
IRIS
Channel Management Best Practices That Actually Scale
Channel Management Best Practices That Actually Scale
IRIS
The Real Benefits of Location Based Marketing (When It’s Done Right)
The Real Benefits of Location Based Marketing (When It’s Done Right)
IRIS
Your Promotion Strategy Only Works If It’s Built to Launch
Your Promotion Strategy Only Works If It’s Built to Launch
IRIS
Channel Relationships Thrive With the Right Marketing Infrastructure
Channel Relationships Thrive With the Right Marketing Infrastructure
IRIS
What Is Multichannel Marketing Automation (and Why It Matters More With Scale)
What Is Multichannel Marketing Automation (and Why It Matters More With Scale)
IRIS
How to Use Location Based Marketing Without Creating Chaos
How to Use Location Based Marketing Without Creating Chaos
IRIS
MDF Marketing Funds: Turn Budget Into Brand-Approved Campaigns
MDF Marketing Funds: Turn Budget Into Brand-Approved Campaigns
IRIS
Point of Sale Printing: Campaign Execution’s Final (and Most Forgotten) Step
Point of Sale Printing: Campaign Execution’s Final (and Most Forgotten) Step
IRIS
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