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Introduction
Most marketing teams rely on campaign reports to understand what happened. But what if you could see what’s happening—while it's still happening?
A campaign performance dashboard gives brand teams real-time insight into how campaigns are actually executing across locations, users and vendors. And when you're managing dozens—or hundreds—of teams and markets, that visibility is everything.
This blog breaks down how GearBox® by IRIS gives brands the operational data they need to track, optimize and scale campaign execution across centralized, decentralized or distributed teams.
Benefits and Challenges of Campaign Visibility
Challenge – Too Much Happens Off the Radar
In multi-location marketing, brand teams often don’t know which stores launched the campaign, which vendors fulfilled signage or if the right assets were used. Without centralized tracking, every review feels reactive.
Challenge – Reports Arrive Too Late
Traditional campaign performance reports show lagging metrics—weeks after rollout. At that point, issues like missed installs or outdated creative can’t be fixed.
Benefit – Real-Time Campaign Visibility
GearBox® delivers live insights into asset usage, customization and rollout activity. You know what’s happening, where it’s happening and where it’s not—before the campaign ends.
Benefit – Field and Vendor Accountability
With GearBox®, you can assign roles, track fulfillment status and pinpoint execution gaps. Teams stay aligned, vendors stay on schedule and brand risk goes down.
Benefit – Better Planning and Smarter QBRs
Data from your campaign dashboard powers more strategic quarterly reviews. You’re not just recapping results—you’re identifying what worked, what lagged and where to improve next time.
What GearBox® Tracks in a Campaign Dashboard
Asset Usage and Access Logs
Track which users accessed campaign kits, downloaded assets and launched content—sorted by region, role or location type.
Customization and Template Compliance
GearBox® highlights what was changed, ensuring only approved fields (like pricing or contact info) were edited.
Vendor Fulfillment and Print Status
Monitor print partners, fulfillment timelines and in-store activation—all without chasing down emails.
Participation by Store, Market or Partner
Know who’s activated the campaign, who’s falling behind and where reinforcement is needed.
Real-World Example: Steelcase Gains Execution Visibility with IRIS
Steelcase’s centralized marketing team needed clear visibility into channel partner execution. Reporting was manual and reactive, with little control over how or when assets were used.
With GearBox®, they:
- Tracked participation by region and partner type
- Delivered segmented dashboards for different teams
- Reduced manual check-ins by giving real-time access to usage data
- Improved the consistency and timing of campaign rollout
Read the Full Steelcase Case Study
Conclusion: Reporting Should Drive Action, Not Just Summary
You can’t manage what you can’t see. A campaign performance dashboard in GearBox® by IRIS gives your brand team the data it needs to fix rollout issues before they derail the campaign.
- Live tracking
- Vendor oversight
- Usage analytics
- On-brand customization
Contact IRIS to see how campaign dashboards close the gap between strategy and execution.
