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Introduction
Marketing teams supporting distributed locations—franchisees, dealers or field teams—do more than launch campaigns. They manage the delivery and fulfillment of physical materials, signage, brochures and kits. And often, they have no visibility into where those items are or when they’re arriving.
That’s why a real time inventory tracking system is just as critical to marketing operations as it is to logistics teams.
At IRIS Strategic Marketing Support (IRIS), we work with brands that need execution-level visibility. GearBox® by IRIS gives marketing teams a platform to track campaign assets from production to delivery, in real time—ensuring the field has what it needs, when it needs it.
The Problem With Manual Fulfillment Tracking
1. Visibility Ends After the Request
Once a store or partner submits a signage request, most teams lose track. Was it printed? Was it shipped? Is it still sitting in a vendor’s queue?
2. Delays Don’t Surface Until It’s Too Late
If kits don’t arrive on time, campaigns stall. Without tracking, teams only find out when someone misses a launch date.
3. Manual Updates Waste Time
Chasing shipping updates through email or spreadsheets pulls marketing operations away from strategy.
4. There’s No Historical View of Usage
When you can’t track what was sent or when it was received, you can’t optimize inventory or plan future campaign cycles.
What a Real Time Inventory Tracking System Should Provide for Marketing
Live Fulfillment Status by Item or Kit
Track signage kits, flyers or campaign materials from request to delivery, with time-stamped progress.
Vendor Coordination Built Into the Platform
Orders route directly to pre-approved vendors. No third-party systems, no guesswork.
Location-Level Tracking
See which locations have received assets, what’s in transit and what’s delayed.
Usage Reporting by Region or Store Tier
Know what’s been ordered and fulfilled by franchisee group, dealer region or territory—so you can forecast better.
How GearBox® by IRIS Delivers Inventory Visibility to Marketing Teams
GearBox® by IRIS connects asset management, template customization and print fulfillment in one platform. That means marketing teams can:
- Assign campaign kits by region or store type
- Track template edits and approvals before fulfillment
- Route final files to designated vendors automatically
- Monitor delivery progress by signage type, region or user
- Report on what’s been fulfilled and where gaps exist
This turns marketing fulfillment into a system—not a series of ad hoc handoffs.
Use Case: Ply Gem Needed Real-Time Fulfillment Oversight for Dealer Campaigns
Ply Gem supports a large dealer network with printed signage and campaign kits that must be localized and compliant. But without tracking, they had no visibility into what was sent, what arrived or where execution stalled.
With GearBox® by IRIS, they were able to:
- Customize assets within locked templates
- Route orders directly to signage vendors
- Track fulfillment by dealer and region
- Monitor what was in production, shipped or delivered
- Identify which markets needed follow-up or support
Now, their marketing team has control—not just over design, but over delivery.
Conclusion
A real time inventory tracking system isn’t just for supply chain teams. For marketing operations, it’s the missing link between campaign planning and field execution.
GearBox® by IRIS gives marketing teams visibility into what’s happening in real time—so no launch is left waiting, no kit is lost in transit and no team is left guessing.
Talk to IRIS to see how fulfillment tracking fits into your campaign execution strategy.
