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store performance dashboard

Why Your Store Performance Dashboard Should Include Campaign Execution

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IRIS
JUNE 10, 2025

Introduction

Most store performance dashboards focus on sales, foot traffic or staffing metrics. But for marketing teams supporting regional stores or franchise networks, those numbers don’t tell the full story.

Was the campaign launched on time? Was the signage installed? Did the local team use the right assets?

At IRIS Strategic Marketing Support (IRIS), we work with brands that support hundreds of stores and need real-time visibility into field-level execution. That’s where GearBox® by IRIS fits in—providing data on what marketing was used, what was fulfilled and what’s still pending.

The Blind Spots in Traditional Store Performance Dashboards

1. You See Sales, Not Execution

If a store underperforms, was it because the campaign never launched? Or because signage didn’t arrive? You won’t know unless that data is part of your dashboard.

2. Asset Usage Is Hard to Track Manually

Many brands rely on managers to report usage—but without a system, it’s delayed, incomplete or skipped entirely.

3. Fulfillment Timelines Are Separate From Marketing Data

Print vendors operate in separate systems, so marketing teams can’t match delivery dates to campaign performance.

4. You Can’t Course Correct Without Rollout Data

By the time someone notices a store didn’t use the right signage, the campaign is already over.

What a Store Performance Dashboard Should Track in Marketing

Asset Downloads and Customization Activity

Which templates were used? What fields were edited? Who finalized the campaign materials?

Kit Fulfillment Status

Track print and signage delivery by location—what was sent, received and installed.

Campaign Launch Confirmation

Know when a location went live with a campaign and how that aligns with the national schedule.

Regional Usage Patterns

See which markets are engaged and which need reminders or support.

How GearBox® by IRIS Powers Store-Level Performance Visibility

GearBox® by IRIS is built to support execution—not just storage. For marketing teams, it provides dashboards that track:

  • Asset access and usage by store, region or partner tier

  • Template edits and final approvals

  • Vendor fulfillment timelines and delivery records

  • Campaign launch status by location

  • Download trends to identify which stores are ready, lagging or inactive

This gives brands a real store performance dashboard that includes the data marketing actually needs to make decisions.

Use Case: Applebee’s Monitored Marketing Rollout With GearBox® by IRIS

Applebee’s needed a way to track signage usage and campaign rollout across hundreds of locations. Without visibility, campaigns were getting delayed—or skipped—at the local level.

By working with GearBox® by IRIS, they were able to:

  • Assign signage kits based on store type

  • Confirm delivery and install timelines by market

  • Track asset usage and download rates

  • Build a performance view that tied execution to outcomes

Read the Applebee’s Case Study

Conclusion

If your store performance dashboard stops at revenue or staffing, you’re missing the bigger picture. To understand how stores are supporting your brand, you need data on campaign usage, asset delivery and launch status.

GearBox® by IRIS gives marketing teams that visibility—helping them track real activation, not just strategy.

Talk to IRIS to see how GearBox® supports full execution tracking across store networks and distributed locations.

FAQ

How do you measure store performance?

You track both results (sales, traffic) and readiness—like campaign usage, signage delivery and launch status.

What is a store dashboard?

A dashboard that visualizes key store-level data. With GearBox® by IRIS, that includes marketing execution insights.

What is a performance dashboard?

A dashboard showing activity, progress or outcomes. In marketing, it should track execution milestones across locations.

How to create a performance dashboard?

Start by centralizing the data that matters. With GearBox® by IRIS, campaign activity, usage and fulfillment are automatically tracked and visualized.

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