Introduction
Most store performance dashboards focus on sales, foot traffic or staffing metrics. But for marketing teams supporting regional stores or franchise networks, those numbers don’t tell the full story.
Was the campaign launched on time? Was the signage installed? Did the local team use the right assets?
At IRIS Strategic Marketing Support (IRIS), we work with brands that support hundreds of stores and need real-time visibility into field-level execution. That’s where GearBox® by IRIS fits in—providing data on what marketing was used, what was fulfilled and what’s still pending.
The Blind Spots in Traditional Store Performance Dashboards

1. You See Sales, Not Execution
If a store underperforms, was it because the campaign never launched? Or because signage didn’t arrive? You won’t know unless that data is part of your dashboard.
2. Asset Usage Is Hard to Track Manually
Many brands rely on managers to report usage—but without a system, it’s delayed, incomplete or skipped entirely.
3. Fulfillment Timelines Are Separate From Marketing Data
Print vendors operate in separate systems, so marketing teams can’t match delivery dates to campaign performance.
4. You Can’t Course Correct Without Rollout Data
By the time someone notices a store didn’t use the right signage, the campaign is already over.
What a Store Performance Dashboard Should Track in Marketing
Asset Downloads and Customization Activity
Which templates were used? What fields were edited? Who finalized the campaign materials?
Kit Fulfillment Status
Track print and signage delivery by location—what was sent, received and installed.
Campaign Launch Confirmation
Know when a location went live with a campaign and how that aligns with the national schedule.
Regional Usage Patterns
See which markets are engaged and which need reminders or support.
How GearBox® by IRIS Powers Store-Level Performance Visibility
GearBox® by IRIS is built to support execution—not just storage. For marketing teams, it provides dashboards that track:
- Asset access and usage by store, region or partner tier
- Template edits and final approvals
- Vendor fulfillment timelines and delivery records
- Campaign launch status by location
- Download trends to identify which stores are ready, lagging or inactive
This gives brands a real store performance dashboard that includes the data marketing actually needs to make decisions.
Use Case: Applebee’s Monitored Marketing Rollout With GearBox® by IRIS
Applebee’s needed a way to track signage usage and campaign rollout across hundreds of locations. Without visibility, campaigns were getting delayed—or skipped—at the local level.
By working with GearBox® by IRIS, they were able to:
- Assign signage kits based on store type
- Confirm delivery and install timelines by market
- Track asset usage and download rates
- Build a performance view that tied execution to outcomes
Read the Applebee’s Case Study
Conclusion
If your store performance dashboard stops at revenue or staffing, you’re missing the bigger picture. To understand how stores are supporting your brand, you need data on campaign usage, asset delivery and launch status.
GearBox® by IRIS gives marketing teams that visibility—helping them track real activation, not just strategy.
Talk to IRIS to see how GearBox® supports full execution tracking across store networks and distributed locations.