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Introduction
Marketing campaigns today span digital, in-store, regional and franchise-led efforts. But most automation tools only support digital channels—leaving local marketing and fulfillment behind.
Multi channel campaign automation means more than scheduling emails and launching paid ads. It means enabling the full campaign—from template customization to print routing and signage delivery—across every market, region and team involved.
This blog breaks down what’s missing in most campaign automation tools, what challenges brands face without an execution-ready system, and how GearBox® by IRIS supports the full lifecycle of a campaign—from corporate strategy to store-level activation.
The Challenge: Multi Channel, Multi Market = Massive Complexity
1. Fragmented Launch Across Teams and Vendors
When your digital marketing platform isn’t connected to your in-store materials or vendor timelines, campaigns go live in pieces. Signage shows up late. Ads run before promos are ready. Field teams get confused.
2. Too Many One-Off Requests
Without campaign kits segmented by store type, region or franchisee tier, field teams send constant requests. This slows everything down and introduces inconsistency.
3. Brand Drift and Compliance Gaps
Manual edits lead to off-brand visuals or missing legal language. Franchisees often modify materials in ways that compromise brand standards.
4. No Visibility Into What’s Launched Where
Corporate teams are flying blind when it comes to campaign usage. They can’t track who participated, what signage was installed or where execution stalled.
The Solution: GearBox® by IRIS Enables Full-Campaign Execution
1. Role-Based Campaign Kit Delivery
GearBox® automatically assigns kits based on user role, region or location type. Each team only sees the materials that apply to them—reducing confusion and requests.
2. Customizable Templates With Brand Locks
Templates are editable for fields like location, pricing or contact details. Logos, disclaimers and layouts remain locked to protect brand and legal compliance.
3. Integrated Vendor Workflows
Signage, menus and print orders route directly to approved vendors—tracked by region, store and campaign. No extra platforms. No follow-up emails.
4. Campaign Tracking and Participation Insights
See real-time engagement. Who downloaded, edited or launched assets? What’s in the market now? GearBox® gives you full visibility.
Benefits of Multi Channel Campaign Automation with GearBox®
Launch Campaigns Faster
Pre-built kits and automated workflows reduce time-to-market and eliminate repeated requests.
Improve Local Flexibility Without Losing Control
Local teams feel supported with editable content. Corporate feels confident knowing branding is locked in.
Reduce Manual Work Across Vendors and Field Teams
Everything from asset delivery to print and shipping is built into one platform—so your team doesn’t manage logistics manually.
Get Clear Reporting on Rollout and Performance
Track usage and field participation by store, region or brand—so you can optimize campaigns as they happen, not weeks later.
Use Case: How Applebee’s Runs Coordinated Campaigns Across Channels
Applebee’s needed to support hundreds of franchise locations with consistent campaign rollout—without limiting each store’s ability to localize.
With GearBox®, IRIS helped them:
- Deliver segmented campaign kits automatically by location
- Lock down branding while allowing store-level edits
- Route signage and print orders directly to approved vendors
- Track usage and rollout status across all franchise markets
Read the Applebee’s case study →
Conclusion
Multi channel campaign automation is only valuable if it supports the people actually launching your campaigns. If the system can’t deliver signage, customize materials or coordinate vendors, your team is left filling in the gaps manually.
GearBox® by IRIS fills those gaps—connecting brand strategy to on-the-ground execution in one unified platform.
Talk to IRIS to see how your team can launch faster, stay on brand and scale campaigns across every touchpoint.
