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Introduction
For most teams, the campaign performance report happens after the fact. Metrics get pulled. Slides get built. A recap gets emailed.
But for brands running campaigns across dozens (or hundreds) of stores, dealers, vendors or regions—that’s too late.
If you don’t know what’s happening while it’s happening, you’re not managing performance—you’re just reporting on what went wrong.
This blog breaks down how GearBox® by IRIS helps brands move from lagging reports to real-time campaign visibility that actually improves execution.
What Most Campaign Reports Miss
They Only Capture Marketing Metrics
Open rates, impressions and conversions matter—but they don’t show who launched what, when or how.
They Ignore Field Execution
Was signage installed? Did the vendor print on time? Did regional teams customize or use the right templates? Most reports skip over the physical steps.
They’re Retrospective, Not Actionable
By the time the report gets built, the opportunity to fix anything has passed. There's no operational insight—just historical data.
What Brands Actually Need to Measure
Execution Visibility
Who accessed the kits? What assets were downloaded? Which versions went live in which markets?
Participation Tracking
Which franchisees launched the promo? Which stores skipped it? Which vendors delayed fulfillment?
Customization Monitoring
How were templates edited? Did any teams go off brand? Which regions adjusted creative within the guardrails?
How GearBox® by IRIS Builds a Smarter Campaign Performance Report
Asset Usage and Access Logs
See who’s opening, downloading and customizing campaign assets—organized by region, user role or brand.
Real-Time Rollout Tracking
Know which locations have launched, which ones are pending and where campaign gaps exist—while it’s still actionable.
Field and Vendor Accountability
Track signage fulfillment, print approvals and in-store activations by team or vendor—no manual chasing needed.
On-Brand Compliance Insights
GearBox® flags unauthorized edits, monitors template use and helps ensure brand consistency across all customizations.
Real-World Example: Steelcase Gains Visibility with IRIS
Steelcase needed a way to track campaign execution across global partner networks. Traditional reports weren’t cutting it—they needed operational data.
With GearBox®, they:
- Tracked which partners downloaded and used assets
- Segmented reporting by region and partner tier
- Reduced manual follow-up by automating rollout reports
- Improved alignment between corporate teams and channel partners
Read the Full Steelcase Case Study
Conclusion: Reporting Should Improve Execution, Not Just Document It
If your campaign performance report only shows what happened after the fact, you're missing the chance to fix it while it counts.
GearBox® by IRIS helps brands get operational visibility—tracking rollout, usage and customization across every touchpoint. That’s what turns reports into results.
Schedule a demo with IRIS to see how campaign visibility improves field execution.
