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Introduction
Digital tools offer quick metrics, but for brands managing distributed locations—franchisees, dealers or field teams—ROI tracking must go beyond clicks and impressions. The real cost is in what was produced, shipped and used. The real return comes from knowing which materials led to local action.
At IRIS Strategic Marketing Support (IRIS), we’ve seen how often campaign success is assumed without proof. Kits are delivered, assets are shared, but no one knows what actually launched. That’s why GearBox® by IRIS was built—to help marketing teams close the gap between campaign planning and local execution.
Where Traditional ROI Tracking Falls Short for Distributed Brands
1. No Insight Into What the Field Downloaded or Customized
Shared folders and asset libraries can show that materials were made but not who used them, how they were edited or when they were launched.
2. Fulfillment Happens Outside the Marketing System
Campaign kits may route to vendors or printers via email, and once shipped, HQ loses sight of what was actually delivered.
3. Regional Launch Timelines Are Unclear
Without location-based launch tracking, marketing teams can't connect spend to timing and can’t respond to slow or off-target rollouts.
4. Asset Value Can’t Be Measured Without Usage Logs
If there's no data on what was used by location, it's impossible to tie materials back to outcomes or identify the most effective kits.
How GearBox® by IRIS Tracks ROI From Campaign Execution
GearBox® by IRIS was built for marketing teams who need proof that their campaigns made it beyond planning decks and media buys. It enables real ROI tracking by:
Showing What Was Downloaded, Customized and Launched
Every asset interaction is logged—who accessed a campaign, which fields were edited and what was finalized for launch.
Routing Materials to Vendors and Capturing Fulfillment Status
Once kits are approved, they’re automatically routed to the right print or signage vendor with real-time status tracking.
Providing Launch Visibility by Store or Region
You can filter ROI metrics by region, tier or franchisee group to see where execution was strong, where it lagged and why.
Linking Campaign Assets to Market-Level Performance
GearBox® by IRIS allows reporting by asset and location so marketing can tie usage patterns to local adoption rates, inquiries or sales.
Use Case: Ply Gem Needed Real-Time Visibility Into Dealer Execution
Ply Gem markets its products through a distributed dealer network. Campaigns needed to be segmented, localized and fulfilled across regions—without risking brand drift.
But they lacked visibility into what was being used, how it was customized and when signage arrived.
With GearBox® by IRIS, Ply Gem:
- Segmented assets by dealer group and territory
- Enabled editable templates with locked branding
- Routed print jobs to pre-approved vendors
- Tracked asset downloads and fulfillment by dealer
- Reported on campaign usage and timing by market
This model created a feedback loop for their team, making future campaigns more targeted, efficient and measurable.
GearBox® by IRIS Tracks Every Interaction With Campaign Kits
With GearBox® by IRIS, every step is captured. You can see:
- Who opened the campaign
- Which stores edited templates
- Which fields were changed (pricing, hours, disclaimers)
- How many locations downloaded each version
- Who finalized materials for fulfillment
This data closes the loop between HQ marketing and field execution so teams can tie ROI to actual use, not just availability.
GearBox® by IRIS Connects ROI to Fulfillment and Vendor Timelines
Campaign assets are only valuable if they arrive on time. GearBox® by IRIS:
- Routes approved assets directly to designated vendors
- Captures fulfillment status (in progress, shipped, delivered)
- Tracks which locations received kits and when
- Flags fulfillment issues before launch deadlines
This eliminates invisible handoffs and helps your team link campaign spend to real delivery outcomes.
GearBox® by IRIS Supports Market-Level ROI Reporting
Brands often launch national campaigns, but ROI varies by region. GearBox® by IRIS helps you:
- Filter reporting by store type, region or partner group
- Track rollout success based on location adoption
- Identify underperforming markets early
- Refine kit design and fulfillment based on real feedback
Instead of assuming success, you can prove which campaigns were worth the investment and scale what works.
Conclusion
ROI tracking means more than counting ad clicks or leads. For brands that produce signage, campaign kits and print assets, true ROI comes from tracking what was actually used and where it delivered value.
GearBox® by IRIS gives marketing teams the structure to make ROI visible, not just assumed—by tying asset usage, fulfillment and launch execution into one platform.
Talk to IRIS to learn how ROI tracking works when your marketing goes beyond the screen and into the field.
