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Introduction
In a distributed marketing model—where a central team supports dozens or hundreds of stores, regions or franchisees—success depends on consistent execution. That’s not just about planning, it’s about knowing that campaigns are actually being used, launched and fulfilled in the field.
That’s where a performance management dashboard becomes essential.
IRIS Strategic Marketing Support (IRIS) helps marketing teams track what really matters. GearBox® by IRIS provides a dashboard that shows campaign usage, vendor activity, compliance enforcement and rollout status across every market you support.
Why Traditional Dashboards Aren’t Enough
1. They Don’t Track Field Execution
Sales or digital metrics don’t tell you if signage went up, if kits were launched or if templates were used correctly.
2. Compliance Is Left to Guesswork
Without a system enforcing locked fields or version control, teams often make risky edits that go unnoticed until it’s too late.
3. Vendor Delays Are Invisible
A signage delivery issue can derail a campaign—but if fulfillment lives outside your dashboard, you can’t react quickly.
4. There’s No Feedback Loop for Adoption
If a store didn’t launch, why not? Was something missing? Was the signage late? Was the wrong asset provided?
You can’t improve what you can’t track.
What a Performance Management Dashboard Should Track
Template Usage and Edits
See which teams accessed campaign kits, what they changed and when assets were finalized.
Fulfillment Status and Delivery Progress
Track print and signage routing by vendor, region or campaign.
Rollout Timing by Location
Filter by region, tier or store type to confirm launch status—or flag issues.
Compliance Enforcement
Ensure locked brand elements and disclaimers were maintained at every step.
How GearBox® by IRIS Powers Execution Visibility Across Teams
GearBox® by IRIS gives marketing operations teams a live dashboard that tracks execution across campaigns, vendors and users. Features include:
- Asset download tracking by location or user type
- Template usage logs and field-level edit tracking
- Automated routing to print and signage vendors
- Fulfillment delivery confirmations by campaign
- Rollout reporting by market, store or franchise group
- Role-based access and version control to ensure brand compliance
This gives marketing teams the oversight they need to support field teams—without micromanaging or guessing.
Use Case: Applebee’s Tracked Signage Execution With GearBox® by IRIS
Applebee’s faced the challenge of supporting consistent signage rollout across a large, multi-location footprint. Their national campaigns required location-specific signage, coordinated timing and visibility into what had or hadn’t launched.
With GearBox® by IRIS, Applebee’s:
- Assigned signage kits by store type and campaign tier
- Controlled access and editing to maintain brand consistency
- Routed signage orders directly to vendors
- Tracked asset downloads and fulfillment status across locations
- Built a campaign performance view that aligned delivery with execution
Read the Applebee’s Case Study
This performance visibility helped Applebee’s marketing team spot execution issues early, support underperforming stores and improve campaign efficiency nationwide.
Conclusion
A performance management dashboard should do more than display KPIs—it should show you what’s really happening in the field. Did the store get the signage? Was the campaign used? Was it customized safely? Were vendors on time?
GearBox® by IRIS provides this operational visibility—helping marketing teams manage brand rollout, fulfillment and compliance in one structured system.
Talk to IRIS to see how performance dashboards can drive better outcomes across your distributed marketing network.
